Frankie Franco (CO)

Carlos Alberto “Frankie” Franco is a Colombian entrepreneur, promoter and creative executive with nearly two decades of experience across music, live entertainment, hospitality and culture.

He is currently Head of Booking at Breakfast Live, one of Colombia’s leading independent live entertainment companies, where he helps shape the company’s artistic strategy, international booking vision and relationships with artists, managers and agencies worldwide. His work spans festivals, clubs, arenas, stadiums, electronic music, Latin headliners and international touring.

Frankie’s career was built from the ground up through clubs, independent venues and emerging-artist development. He is also a partner in Salón Amador, a key venue in Medellín electronic music scene and an important part of his journey as a promoter and talent buyer. That experience continues to define his approach to booking: combining instinct, market knowledge, cultural relevance and a strong A&R mindset.

Over the years, he has been involved in projects such as RITVALES, Afterlife, Drumcode, La Solar and CORE Medellín by Tomorrowland, as well as major international concerts across Colombia.

His philosophy is based on building long-term relationships with artists rather than simply buying shows. He sees booking as a creative discipline: identifying opportunities early, understanding audiences and creating platforms where artists can grow from intimate rooms to arenas and stadiums.

Beyond live music, Frankie is a partner in the HOLDING BC entertainment and hospitality ecosystem, which includes Hotel 23, 23 Living, La Deriva, Náufrago, Coyo Taco, Dim Sum and CUON.

His work and perspective on the Latin American live business have been featured by Billboard and other industry platforms. Today, that vision extends to Davi Arena, Medellín’s new international venue, where he is helping shape a new chapter for touring and live entertainment in the city.