With 30 years in the leisure/media/entertainment business Eric-Paul Dijkhuizen has seen the rise of the experience economy from up close. He was part of the opening crew of Disneyland Paris, where selling experiences is core business. Soon after he became Managing Director of the renowned themepark for 5 years. After his Disney adventure Eric-Paul played a big role in expanding Stage Entertainment/Endemol as a leading live entertainment producer in Europe. During his whole career, adding value and selling experiences within the entertainment industry has been a constant factor.