Alex Bennett-Grant is the over enthusiastic British Jamaican and Greek brand CEO and strategist who founded award-winning creative company WE ARE Pi in 2011. Alex's pirate adventure started with encouraging LEGO to shift from selling bricks to selling smash hit new play worlds like Ninjago and Chima. Alex strategies shifted TED from a techy conference to an cultural icon, with Pi campaign artwork selling in the Saatchi gallery. Alex dared Desperados to shift from chilled Mexican beach beer to zero gravity party starter. Most recently Alex launched Pi Studios and entertainment arm producing ground breaking original shows for Channel 4, Boiler Room, Guardian, Nikon, Red Stripe and We Transfer.