Shailendra Singh is the Jt Managing Director of Percept and the Inceptor of Sunburn. More than just a festival, Sunburn is lifestyle in India. Sunburn is one of India’s few truly “glocal” brands – produced locally and sold globally. The flagship, Sunburn Goa is the ‘9th Largest EDM Festival in the World’ and ‘Asia’s largest’. Sunburn is responsible for bringing to India: Tiesto, David Guetta, Afrojack, Hardwell, Armin Van Buuren, Avicii, Swedish House Mafia and so many more.
Sunburn City Festivals rock Delhi, Bangalore, Mumbai, and have traveled to Sri Lanka and Dubai. This years massive Sunburn Season 7 also boasts of over 30 Sunburn Campus gigs and Clubs Tours featuring the top rising stars from across the world. Sunburn: Beyond the Gig, is responsible for India’s first ever DJ endorsement and handles all brand activation for artists within India.
Sunburn is a property of Percept - India’s first and largest Entertainment, Media and Communications conglomerate. Throughout his 28 year career at Percept, some know Shailendra Singh as a ‘sports marketing guru’, some as an ‘advertising whizz’ or ‘Bollywood Producer’, and many acknowledge him as a shrewd ‘dealmaker’. He’s conceptualized the most famous and long-lasting campaigns for India’s biggest brands, managed and helped adjust the jockstraps of India’s most respected cricketers, and launched the careers and egos of the country’s biggest celebrities. He’s opened a direct line of communication with India’s youth by creating massive music festivals, is emerging as Asia’s largest music promoter, and has produced over sixty Bollywood movies. He was the first Indian to be listed in inthemix’s ‘50 Most Powerful People in EDM’ and brought DJ to India. He has led the way for social awareness campaigns regarding HIV/AIDS, cancer and piracy. He enjoys short trots on the beach, any sport that uses a ball, and sugar. His debut novel, F?@K Knows, hit #1 on the Nielson Bestseller List in a record 45 days. Read more