Rik Reijnen (31) has been working for the 538Group since 2014. The group includes the number 1 radio station Radio 538 and Radio 10 and several digital radio stations. In his position he’s responsible for all the media- and music partnerships and collaborations with film distributors, amusement parks and the gaming industry. Examples of successful partnerships are Sensation - Radio 538 - Heineken, Vrienden van Amstel LIVE - Radio 538 - Amstel Beer and of course Tomorrowland - Radio 538 – Jupiler, Smirnoff and Lipton.
Previously, Rik worked for Modestus Management where he did the management of Gers Pardoel (Dutch rap artist)