Paul Neuteboom 吴保罗
MODERN SKY ENTERTAINMENT
Managing Director Electronic Music & Talent
After a brief international career within the financial industry, Paul moved to China in 2011 and started his own event & entertainment company in Beijing. A move powered by a strong belief and interest in the emerging opportunities within the Chinese nightlife and festival scene. As CEO/partner Paul was at the start of Modern Art Entertainment (MAE) in 2013 and in 2016 he became Director of Electronic music & Talent for Modern Sky Entertainment ltd., China’s largest festival organizer, digital platform and record label. Driven by an insatiable appetite to develop and strengthen the unique and diverse local electronic music industry in China, Paul lead the company through the introduction of MYTH Electronic Music Festival in 2016, after its inauguration already widely recognized as one of China’s largest and most iconic electronic music festivals.
With over hundred of events, festivals and festival stages per year and hundreds of International and local artist bookings, Paul and his team have been responsible for bringing the company’s events brands and artists to over 30 different cities in China. This while attracting a growing number of strategic partners, like ABinbev, Philip Morris, Pernod Ricard, Sennheiser and many more. Furthermore Paul has worked with artists from the likes of Major Lazer, KSHMR, Disclosure, Justice, Diplo and Knife Party and recently led the company to the start of one China’s very first electronic music record label and local artist agencies, named MSE. In 2016 Modern Sky and Paul organized China’s very first Hardstyle City Tour through Shanghai, Shenzhen and Beijing with DJ Brennan Heart. Shortly after the company developed successful local hardstyle concept under the name RESISTANCE and GEMINI.