Pasquale Rotella

Pasquale Rotella

Experience creator, businessman, philanthropist, film producer, night owl. Over the last 20 years, Pasquale Rotella has been known as many things. First and foremost, he is the founder and creator of the world’s largest dance music and experience company: Insomniac. Instilled with the rock ’n' roll savvy of Bill Graham, the imagination of Walt Disney, and the showmanship of P.T. Barnum, he has dedicated himself to creating the most extraordinary live music experiences of his generation. He is internationally recognized as a leader in his field and a champion of electronic music culture, informed by its rich history and determined to pen the narrative to its bright future.

Inspired first and foremost as an attendee of the short-lived Los Angeles underground dance music scene of the early ’90s, Rotella founded Insomniac in 1993. The first events he organized—held at a new warehouse venue each week—hosted a mere 300 people. Driven by the positive vibes and unique environments these gatherings provided for him and his friends, Rotella managed all facets of the operation, from scouting the locations and curating the décor to booking the talent and distributing the flyers. Today, Insomniac festivals, concerts and club nights entertain over 1,000,000 people annually.

“Providing a memorable, one-of-a-kind experience for our fans has and always will be my first priority,” says Rotella. “We take a lot of pride in our productions, from the scenic stages and the performers to all the interactive art pieces we feature.”

Electric Daisy Carnival Las Vegas, the company’s signature event, drew 400,000 people over three days to the Las Vegas Motor Speedway in 2014, shattering the previous year’s attendance numbers and garnering the title of North America’s largest music festival. The Carnival also made its way to the big screen this year with the release of Under the Electric Sky. Executive Produced by Rotella, the film follows the journey of several festivalgoers as they make their way from their hometowns to the 2013 EDC Las Vegas festival grounds. The 3D documentary—the first of its kind to be screened at Sundance—is testament to the meteoric rise of Rotella, Insomniac, and the exhilarating, provocative world of electronic dance music; and the press has taken note.

Rotella earned spots on the prestigious Billboard Power 100 list in both 2013 and 2014, and was recently labeled by the magazine as a top “EDM Power Player” and the second most important person in EDM by Rolling Stone. He was voted the #1 Most Powerful Person in EDM by inthemix in 2013, awarded a spot on Vegas Inc.’s “Top 40 Under 40,” and was listed as #5 on Bob Lefsetz’s 2011 list of the Top Ten Most Powerful People in the Music Industry. Insomniac Events has been featured on Fast Company’s Top Ten list of the music industry’s Most Innovative Companies, alongside Spotify and Vevo. As part of its mission to give back to the communities that help support it, Insomniac has donated approximately $600,000 in the last two years to group like the Boys and Girls Club of America, Rock the Vote, the Second Harvest Food Bank, the Robert Shapiro Foundation, and the Emergency Medicine Resident Research Foundation at the University Of Nevada School Of Medicine.

Next year, Insomniac’s Nocturnal Wonderland will celebrate its 20th anniversary, making it the longest running dance music festival in America. With an ambitious, international brand expansion plan, an original dance music content destination at Insomniac.com, and the continued support of Live Nation, 2015 will surely be another transformative year for Rotella.
Read more

Add speaker to favorites
Remove from favorites
back
Data Policy
Communications

Our data
collection policy

I agree to the Privacy Statement of the ADE Foundation, including the following ways of using your personal data by the ADE Foundation and/or third parties selected by the ADE Foundation:
Using personal data on your device

The storage of information, or access to information that is already stored, on your device such as advertising identifiers, device identifiers, cookies, and similar technologies.

Making a personal profile of your interests based on your use of our Website(s) and Platform

The collection and processing of information about your use of this service to subsequently personalise advertising and/or content for you in other contexts, such as on other websites or apps, over time. Typically, the content of the site or app is used to make inferences about your interests, which inform future selection of advertising and/or content.

Sending you tailor-made ads

The collection of information, and combination with previously collected information, to select and deliver advertisements for you, and to measure the delivery and effectiveness of such advertisements. This includes using previously collected information about your interests to select ads, processing data about what advertisements were shown, how often they were shown, when and where they were shown, and whether you took any action related to the advertisement, including for example clicking an ad or making a purchase. This does not include personalisation, which is the collection and processing of information about your use of this service to subsequently personalise advertising and/or content for you in other contexts, such as websites or apps, over time.

Sending you tailor-made content

The collection of information, and combination with previously collected information, to select and deliver content for you, and to measure the delivery and effectiveness of such content. This includes using previously collected information about your interests to select content, processing data about what content was shown, how often or how long it was shown, when and where it was shown, and whether the you took any action related to the content, including for example clicking on content. This does not include personalisation, which is the collection and processing of information about your use of this service to subsequently personalise content and/or advertising for you in other contexts, such as websites or apps, over time.

Measuring your use of our Website(s) and Platform and the content we have provided to you

The collection of information about your use of the content, and combination with previously collected information, used to measure, understand, and report on your usage of the service. This does not include personalisation, the collection of information about your use of this service to subsequently personalise content and/or advertising for you in other contexts, i.e. on other service, such as websites or apps, over time.

Agree to
our communications

I agree to the Privacy Statement of the ADE Foundation, including the following ways of using your personal data by the ADE Foundation and/or third parties selected by the ADE Foundation:
Required (*)
Why am I seeing this?
Your browser is out-of-date!

Update your browser to view this website correctly. Update my browser now