Alex Fish cut his teeth in the industry DJing around the globe as Holosound and writing for and eventually running Pulse Radio in North/South America from 2011-2013. In 2013 and 2014 he led Boiler Room’s expansion into Mexico, Brazil and Colombia as the Director of Latin America. Throughout these endeavors he has developed a knack for creatively marketing for success.
Currently he serves as the Director of SXMusic Festival, a first-of-its-kind, boutique electronic music festival set to unfold March 9-13, 2016, on the beautiful Caribbean island of St. Martin. The term SXM derives from the airport’s three letter identity code. A destination for aviation aficionados, the airport is renowned for insane landings and take-offs – and during the festival, planes will thunder towards touch down just meters above the heads of revelers.
To him, SXMusic represents “a significant opportunity to deliver a one-of-a-kind festival experience in the Caribbean that leads in all essential areas from programming and scenography to efficiency and environmental awareness.