SoundCloud | Beyond the Beat: AI, Law, and the Future of Sustainable Music Careers
Conference
SoundCloud | Beyond the Beat: AI, Law, and the Future of Sustainable Music Careers
Ama Walton (EVP & General Counsel, SoundCloud), Jack Bridges (Electronic Music Lead, SoundCloud)
Artificial Intelligence is rapidly reshaping the music industry from how tracks are created and discovered to how rights and royalties are managed. For artists, AI brings both opportunity and uncertainty: new creative tools, but also complex questions about ownership, ethics, and sustainability. In an era where big tech platforms frequently shift algorithms and loosen moderation policies — often putting artists at risk of losing visibility or having their narratives distorted — SoundCloud’s Artist First approach prioritizes stability, authenticity, and creative ownership. Join Ama Walton, SoundCloud’s Chief General Counsel, legal strategist and advisor specializing in music and IP rights, and Electronic Music Lead, Jack Bridges, for a timely conversation on how AI intersects with artist careers today and in the future.
Together, the fireside chat will explore:
- Legal frameworks in the age of AI: Who owns AI-generated music? How can artists protect their IP and ensure fair compensation?
- AI as a creative partner vs. competitor: How artists can embrace new tools without diluting authenticity.
- Platforms and distribution: The role of companies like SoundCloud in supporting AI-driven creation while safeguarding human artistry
- Audience building and artist storytelling: How shifting algorithms on other platforms put control at risk, and why SoundCloud’s consistent safeguards and AI approach empower artists to grow and maintain their fanbases.
- Sustainability in the AI era: How artists can balance innovation with long-term financial, creative, and cultural impact.
Conference FAQ
The conference program has already been partially announced! Check out the announced program here.
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ADE Pro is the ultimate business and inspiration gathering for the electronic music industry. The four-day conference returns to live action at our iconic home base Felix Meritis and features dedicated programming at the forefront of our industry. In addition, ADE will also continue to host conference programs dedicated to young creators and aspiring professionals.
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✓ Join dedicated networking events and sessions
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* Limited capacity at high-demand venues – read more at our FAQ.
✓ Receive the official ADE 2025 Bag
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Felix Meritis (outside)
Address: Keizersgracht 324, 1016EZ Amsterdam
Tuesday October 21: 14:00 to 20:00
Wednesday October 22: 08:30 to 20:00
Thursday October 23: 09:00 to 20:00
Friday October 24: 09:00 to 20:00
Saturday October 25: 10:00 to 20:00
Sunday October 26: CLOSED
~ The best location for collecting your accreditation when you want to visit the ADE Pro Conference.
Stromma - Pier 6 | Central Station
Address: Damrak 16, 1012 LH Amsterdam
Tuesday October 21: 10:00 to 22:00
Wednesday October 22: 09:00 to 22:00
Thursday October 23: 09:00 to 22:00
Friday October 24: 09:00 to 22:00
Saturday October 25: 09:00 to 22:00
Sunday October 26: CLOSED
~ This Info & Ticket desk is the most convenient location for people who'd like to pick up their accreditation right after arriving in Amsterdam at the central train station.
NOTE
Please be aware that your e-ticket is strictly personal and non-transferable. It is mandatory to show your ID/passport during pick-up. Your items cannot be picked up by someone else.
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NOTE: This leads you to a page of the Weeztix website, where you can find your ADE passes, as well as some ADE festival tickets - only if the tickets of the event are sold via ticket provider Weeztix.
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