23/10

Redesigning the Live Industry by Embracing AI

Conference

Redesigning the Live Industry by Embracing AI

Speakers: Jan Willem van der Meer (Chief Strategy Officer, Momants.ai), Andrea Faroppa (Head of Sónar+D)

Moderator: Oscar Kriek (Director of Partnerships, TicketSwap)


How can AI positively contribute to optimising the fan experience before, during and after live events? How far are we willing to take this technical revolution in a world where authenticity and human connection are the essence? Will artificial intelligence merely be used to amplify and increase the effectiveness and efficiency of our work? Or is the industry going to rely on AI generated line-ups, floor plans, stage designs and marketing communications based on data analysis? Will the AI generated content have a negative impact on the perception of authenticity? Or would it empower a more personalised experience which improves the fan engagement?Join us in a conversation with industry thought leaders exploring the short term and long term opportunities of a technical revolution.

Conference FAQ

The conference program has already been partially announced! Check out the announced program here.

We do not sell ADE Conference only or Day Passes. The only way to get access to the ADE Pro Conference is the ADE Pro Pass.

Tickets for the specialist sessions, such as ADE Lab and ADE Green can be found on the ticket page.

✓ Valid all five days

ADE Pro conference takes place from Wednesday through Saturday, but the ADE Pro Pass benefits go well beyond those four days. The ticket grants access to ADE’s full offering, including all conference programs as well as all ADE Festival and Arts & Culture events* — read on below to get an impression of everything included with your ADE Pro Pass.

✓ Full access to all conference keynotes, panels and locations


ADE Pro is the ultimate business and inspiration gathering for the electronic music industry. The four-day conference returns to live action at our iconic home base Felix Meritis and features dedicated programming at the forefront of our industry. In addition, ADE will also continue to host conference programs dedicated to young creators and aspiring professionals.

✓ Year round access to ADE Pro's networking platform & database


Get a head start on connecting with fellow music professionals and companies with the ADE Pro networking database, available throughout the year. The online networking tool enables you to find and connect with all ADE Pro delegates, showcase your business with a dedicated profile page, plan meetings during ADE and much more. Over 50.000 messages are being sent on the platform yearly, with new professional connections being made on the regular.

✓ Join dedicated networking events and sessions


With over 9.000 music professionals from around the globe gathering in Amsterdam, you’re almost guaranteed to find who you need. An abundance of networking events and opportunities with fellow ADE delegates and industry leaders provides an advantageous base for dealmaking and career advancement.

✓ Access to all official Business Hubs


Whether you’re planning a meeting with fellow delegates, looking for a comfortable spot to work or simply want to hang out between conference events, your ADE Pro Pass grants access to all of ADE’s official Business Hubs.

✓ Access to the complete ADE Festival and Arts & Culture program*


With the entirety of ADE Festival and ADE Arts & Culture accessible with the ADE Pro Pass, your ticket enables you to explore the full spectrum of electronic subgenres in over 200 of Amsterdam’s finest music and nightlife spaces — with 2.500+ artists performing at 1.000+ events during five days and nights.

* Limited capacity at high-demand venues – read more at our FAQ.

✓ Receive the official ADE 2025 Bag


Your ADE Pro Pass comes with the limited edition ADE 2025 Bag, an ADE Pro Pass exclusive included with your ticket.

Our conferences are accessible for all ages in general. Do note that when alcoholic beverages are served, access can be denied.

The applications for ADE 2025 are closed.

We have various hotel recommendations to ensure you get through ADE well rested. Our recommendations can be found here.

Info & Ticket Desks for picking up your personal ADE Pro Pass badge & wristband


Felix Meritis (outside)
Address: Keizersgracht 324, 1016EZ Amsterdam

Tuesday October 21: 14:00 to 20:00
Wednesday
October 22: 08:30 to 20:00
Thursday
October 23: 09:00 to 20:00
Friday
October 24: 09:00 to 20:00
Saturday
October 25: 10:00 to 20:00
Sunday
October 26: CLOSED

~ The best location for collecting your accreditation when you want to visit the ADE Pro Conference.


Stromma - Pier 6 | Central Station
Address: Damrak 16, 1012 LH Amsterdam

Tuesday October 21: 10:00 to 22:00
Wednesday
October 22: 09:00 to 22:00
Thursday
October 23: 09:00 to 22:00
Friday
October 24: 09:00 to 22:00
Saturday
October 25: 09:00 to 22:00
Sunday
October 26: CLOSED

~ This Info & Ticket desk is the most convenient location for people who'd like to pick up their accreditation right after arriving in Amsterdam at the central train station.


NOTE

Please be aware that your e-ticket is strictly personal and non-transferable. It is mandatory to show your ID/passport during pick-up. Your items cannot be picked up by someone else.

Also, don’t forget to complete your profile details before ADE, to make sure we have the right information to prepare your personal badge.

Haven't received your ticket(s) or cannot find them? You can easily find them by following the steps on this page.

NOTE: This leads you to a page of the Weeztix website, where you can find your ADE passes, as well as some ADE festival tickets - only if the tickets of the event are sold via ticket provider Weeztix.

Related Events

Meet the Media

Elizabeth Crisante (Chief Commercial Officer, Billboard), Thomas Smith (Editor, Billboard), Rida Naser (Director, Music Programming, Sirius XM), & more speakers

Honest Climate Conversations

Lady Shaka, Kiss Nuka

Helix | Cutting Through 100,000 Daily: Strategies to Break Artists Today

Patrick Moxey (Payday Publishing & Helix Records), Steve Hogan (WME Music), Maesic (Artist), Rida Naser Greene (SiriusXM BPM)

Fair Play in Dance: How MRT, Venues & DJs Can Unlock Royalties for Producers

by BumaStemra | Lindsay Kacimi (BumaStemra), Yuri Dokter (DJ Monitor), Lars Dales (RadioRadio | DJ Dam Swindle), Peter Stevens (Neverending Music), Rufy GhazI

IAEL Masterclass | The Ownership Remix: An International Perspective On Rights In Musical Works

IAEL | Massimo Travostino (Partner, DGTB Legal), Lindsay Edelstein (Partner, Mitchell Silberberg & Knupp LLP), Bradley Mullins (Partner, Mitchell Silberberg & Knupp LLP)

YouTube | Essential Insider Knowledge

Sheniece Charway (Head Of Music Culture, Youtube), TxC (Artists)

COLORS Keynote with Kosta Elchev | Music x Brands

Kosta Elchev (Founder of the Department and Head of Partnerships at COLORSxSTUDIOS)

ADE Green Networking Drinks - hosted by Circular Festivals

ADE Green

The ABC of Ethics: Accountability, Boycott, Change - presented by Amnesty International

Omar Barghouti (BDS movement), Floor Beuming (Amnesty International), Jurry Oortwijn (Paradiso).

The Discovery Gap | Beyond Data: Building Artists, Taste, and Communities That Last

Sam Mobarek (Head of Major Recordings, Warner Records), Andy Daniell (Director of Music, Defected Records), Iain Watt (Founder, Attention Management), Andreea Florica (Head of Marketing, Weeztix)