Mercury KX Label Showcase [Live] 360° Immersive Sound & Light Concerts
Line-up
Mercury KX Label Showcase [Live] 360° Immersive Sound & Light Concerts
We are excited to announce the third event of the:
F U L L C Y C L EIMMERSIVE LIVE CONCERT SERIES at ADE
MERCURY KX LABEL SHOWCASEJESSIE MARCELLA · LARA SOMOGYI · LUXE
360° IMMERSIVE SOUND & LIGHT CONCERTS
Friday 24 October 2025
17:00 – 21:00
Mercury KX, the home of Ólafur Arnalds, Brazilian DJ ANNA and many pioneering artists will hold its first ever public facing event at ADE 2025 with an all-female label showcase in partnership with Full Cycle, the immersive brand created by The Other Side. Taking place on Friday 24 October, the event runs from 17:00 to 21:00 and places audiences inside one of the most advanced 360° sound systems in the world.
Powered by L-Acoustics’ L-ISA technology, Full Cycle transforms live music into a fully three-dimensional experience. Instead of sound fixed to a stage, music moves around, above and through the audience, delivering a visceral sense of immersion that redefines the concert format.
The line-up brings together some of the most uncompromising artists in contemporary and electronic music: (a-z) Jessie Marcella, Lara Somogyi and LUXE. Together they represent Mercury KX’s commitment to boundary-breaking artistry and Full Cycle’s mission to push live performance into bold new territory.
Hosted at The Other Side, Amsterdam’s purpose-built immersive venue equipped with a 14.1.5 L-Acoustics spatial system, the showcase forms part of the Full Cycle: Immersive Sound Concerts series — a programme dedicated to exploring how technology can transform the way audiences connect with music.
Step inside. Be surrounded.
This is F U L L C Y C L E
Official L-Acoustics Spatial Audio venue
THE OTHER SIDE nestled amidst Amsterdam's historic Houthavens embodies artistic evolution, creativity, and self-expression.
Our club is among the select venues globally that boast revolutionary L-ISA immersive sound technology from L-Acoustics. The main room, with a capacity to accommodate 900 enthusiasts, is equipped with a state-of-the-art 14.1.5 L-Acoustics sound system that surrounds the audience, offering listeners unparalleled clarity, a natural auditory experience, and an expansive sound panorama.
Doeshka Vrede and Jasper Lowik, the visionaries behind The Other Side, envisioned a space beyond just music. With L-ISA, this venue will not only amplify sound. Their sanctuary nurtures artists and visitors, aligning with nature's rhythms, inviting everyone to resonate with their authentic selves.
Whether your heart beats to singing, writing, dancing, or the simple joys of community, aligning with your intrinsic rhythm is transformative. So, don’t waste your time living anyone else’s rhythm. Find yours. And release it.
We’ll be on your side
THE OTHER SIDE
Official L-Acoustics Spatial Audio venue
THE OTHER SIDE nestled amidst Amsterdam's historic Houthavens embodies artistic evolution, creativity, and self-expression.
Our club is among the select venues globally that boast revolutionary L-ISA immersive sound technology from L-Acoustics. The main room, with a capacity to accommodate 900 enthusiasts, is equipped with a state-of-the-art 14.1.5 L-Acoustics sound system that surrounds the audience, offering listeners unparalleled clarity, a natural auditory experience, and an expansive sound panorama.
Doeshka Vrede and Jasper Lowik, the visionaries behind The Other Side, envisioned a space beyond just music. With L-ISA, this venue will not only amplify sound. Their sanctuary nurtures artists and visitors, aligning with nature's rhythms, inviting everyone to resonate with their authentic selves.
Whether your heart beats to singing, writing, dancing, or the simple joys of community, aligning with your intrinsic rhythm is transformative. So, don’t waste your time living anyone else’s rhythm. Find yours. And release it.
We’ll be on your side
THE OTHER SIDE
Festival FAQ
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Please keep in mind: we love being your annual host, therefore, we would like to ask you to enjoy yourself responsibly.
ADE is proud partner of the Celebrate Safe campaign.
Check out Unity's tips to Celebrate Safe during ADE:
♥ I love my ears
♥ Using alcohol or other drugs is never without risks
♥ Know your limits and respect those of others
♥ Enjoy safe sex without regrets
♥ Love your body
♥ Get home safe
♥ Take care of each other
♥ The crew is there to keep you safe
Have fun and Celebrate Safe!