Demo Pitches | Thursday
Conference
Line-up
Björn van den Biggelaar (DJ / PRODUCER, NL) / Chris Johnson (SoundCloud, US) / Dave (DJ & producer, HU) / Edward Matthew (Lilly Raye Music/Warner Chappell Nordics, SE) / Gabi Kochlani (The Grey Administration, US) / Justin Martinez (Lilly Raye Music / Warner Chappell Music, SE) / Matt Sherman (Hood Politics Records, US) / Paul Cattenstart (The Lost Shepherds, NL) / Reinier Dike (Talk to the Management, NL) / Sully (Sub Religion Records, SXMG, HU)
Demo Pitches | Thursday
Professionals:
- Edward Matthew (Founder and A&R Warner Chappell Nordics, Warner Chappell Music & Lilly Raye Music, Talk To The Management)
- Justin Martinez (A&R Manager, Warner Chappell Music & Lilly Raye Music)
- Sully (A&R, Sub Religion Records | SXMG | StadiumX Music)
- Dave (DJ | Producer | A&R, StadiumX Music)
- Gabi Kochlani (Founder and Head of A&R, The Grey Administration)
- Matt Sherman (A&R and Label Manager, Hood Politics Records)
- Chris Johnson (Head of A&R and Talent ID, SoundCloud)
- Reinier Dike (CEO, Talk To The Management)
- Björn van den Biggelaar (DJ & Producer)
- Paul Cattenstart (DJ & Producer, The Lost Shepherds)
Ready… set? PITCH!
Are you ready to kickstart your artistic career or get valuable feedback on your project to take it to the next level?
We’ll provide the headphones and 3.5 mm jack splitters, all you need to do is bring your own laptop or phone (with a 3.5 mm headphone jack or an adapter that allows you to connect to the splitter). Then, simply drop by and pitch your demo at one of the ADE Demo Pitches to industry-leading professionals, including A&Rs, label managers, and recording artists.
Due to the limited capacity of 10 professionals in total, pre-registration is required for this speeddate format. To claim a spot for this session, be sure to sign up at our Sign-up Desk, located at Lab Patio (next to WestWeelde).
Sign-up is available from 10:00 AM on Thursday (October 23). Be sure to come early and claim your time slot with your preferred professional, because we follow a first come first serve policy and full = full sign-up list.
You need a valid ADE Pro, Lab or Lab Day Pass to be able to attend the session!
Kickstart your electronic music career at ADE Lab!
Kickstart your electronic music career at ADE Lab!
Are you an (aspiring) producer, DJ, musician, visual artist, creator or all-round electronic music enthusiast, and are you keen to learn more about your field and industry? Good news: ADE Lab returns with a program full of activities and experiences focused on the entire spectrum of creative disciplines in electronic music to help you push your music career forward.
Kickstart your electronic music career at ADE Lab!
Kickstart your electronic music career at ADE Lab!
Are you an (aspiring) producer, DJ, musician, visual artist, creator or all-round electronic music enthusiast, and are you keen to learn more about your field and industry? Good news: ADE Lab returns with a program full of activities and experiences focused on the entire spectrum of creative disciplines in electronic music to help you push your music career forward.
Conference FAQ
We do not sell ADE Conference only or Day Passes. The only way to get access to the ADE Pro Conference is the ADE Pro Pass.
Tickets for the specialist sessions, such as ADE Lab and ADE Green can be found on the ticket page closer to the date of ADE 2026.
✓ Valid all five days
ADE Pro conference takes place from Wednesday through Saturday, but the ADE Pro Pass benefits go well beyond those four days. The ticket grants access to ADE’s full offering, including all conference programs as well as all ADE Festival and Arts & Culture events* — read on below to get an impression of everything included with your ADE Pro Pass.
✓ Full access to all conference keynotes, panels and locations
ADE Pro is the ultimate business and inspiration gathering for the electronic music industry. The four-day conference returns to live action at our iconic home base Felix Meritis and features dedicated programming at the forefront of our industry. In addition, ADE will also continue to host conference programs dedicated to young creators and aspiring professionals.
✓ Year round access to ADE Pro's networking platform & database
Get a head start on connecting with fellow music professionals and companies with the ADE Pro networking database, available throughout the year. The online networking tool enables you to find and connect with all ADE Pro delegates, showcase your business with a dedicated profile page, plan meetings during ADE and much more. Over 50.000 messages are being sent on the platform yearly, with new professional connections being made on the regular.
✓ Join dedicated networking events and sessions
With over 11.000 music professionals from around the globe gathering in Amsterdam, you’re almost guaranteed to find who you need. An abundance of networking events and opportunities with fellow ADE delegates and industry leaders provides an advantageous base for dealmaking and career advancement.
✓ Access to all official Business Hubs
Whether you’re planning a meeting with fellow delegates, looking for a comfortable spot to work or simply want to hang out between conference events, your ADE Pro Pass grants access to all of ADE’s official Business Hubs.
✓ Access to the complete ADE Festival and Arts & Culture program*
With the entirety of ADE Festival and ADE Arts & Culture accessible with the ADE Pro Pass, your ticket enables you to explore the full spectrum of electronic subgenres in over 200 of Amsterdam’s finest music and nightlife spaces — with 2.500+ artists performing at 1.000+ events during five days and nights.
* Limited capacity at high-demand venues – read more at our FAQ.
✓ Receive the official ADE 2026 Bag
Your ADE Pro Pass comes with the limited edition ADE 2026 Bag, an ADE Pro Pass exclusive included with your ticket.
Our conferences are accessible for all ages in general. Do note that when alcoholic beverages are served, access can be denied.
If you want to apply for ADE 2026, you can fill in the form here. If you're interested in contributing to ADE Pro or Lab, whether through a keynote, panel, workshop, or proposal for a relevant speaker or topic, we’re open to ideas with clear focus and industry value.
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