Creative Capital: Investing in Culture Without Killing It

Speakers: Andrea Rosen (Best Nights VC), Rishi Patel (General Partner, Plus 8 Capital), Freddy Masters (Keep Hush), Wendy Wattebled (Convivialite)

Moderator: James Henderson


How do we build investment models that empower culture rather than extract from it — especially in nightlife, where metrics don’t always tell the story? Reframing how we talk about money in music: when is commercialization necessary for growth, and when does it compromise the soul of the scene? Unfortunately, we can’t sustain on drink tickets and fairy dust - how can we create a thriving ecosystem without compromising our values?

Conference FAQ

We do not sell ADE Conference only or Day Passes. The only way to get access to the ADE Pro Conference is the ADE Pro Pass.

Tickets for the specialist sessions, such as ADE Lab and ADE Green can be found on the ticket page closer to the date of ADE 2026.

✓ Valid all five days

ADE Pro conference takes place from Wednesday through Saturday, but the ADE Pro Pass benefits go well beyond those four days. The ticket grants access to ADE’s full offering, including all conference programs as well as all ADE Festival and Arts & Culture events* — read on below to get an impression of everything included with your ADE Pro Pass.

✓ Full access to all conference keynotes, panels and locations


ADE Pro is the ultimate business and inspiration gathering for the electronic music industry. The four-day conference returns to live action at our iconic home base Felix Meritis and features dedicated programming at the forefront of our industry. In addition, ADE will also continue to host conference programs dedicated to young creators and aspiring professionals.

✓ Year round access to ADE Pro's networking platform & database


Get a head start on connecting with fellow music professionals and companies with the ADE Pro networking database, available throughout the year. The online networking tool enables you to find and connect with all ADE Pro delegates, showcase your business with a dedicated profile page, plan meetings during ADE and much more. Over 50.000 messages are being sent on the platform yearly, with new professional connections being made on the regular.

✓ Join dedicated networking events and sessions


With over 11.000 music professionals from around the globe gathering in Amsterdam, you’re almost guaranteed to find who you need. An abundance of networking events and opportunities with fellow ADE delegates and industry leaders provides an advantageous base for dealmaking and career advancement.

✓ Access to all official Business Hubs


Whether you’re planning a meeting with fellow delegates, looking for a comfortable spot to work or simply want to hang out between conference events, your ADE Pro Pass grants access to all of ADE’s official Business Hubs.

✓ Access to the complete ADE Festival and Arts & Culture program*


With the entirety of ADE Festival and ADE Arts & Culture accessible with the ADE Pro Pass, your ticket enables you to explore the full spectrum of electronic subgenres in over 200 of Amsterdam’s finest music and nightlife spaces — with 2.500+ artists performing at 1.000+ events during five days and nights.

* Limited capacity at high-demand venues – read more at our FAQ.

✓ Receive the official ADE 2026 Bag


Your ADE Pro Pass comes with the limited edition ADE 2026 Bag, an ADE Pro Pass exclusive included with your ticket.

Our conferences are accessible for all ages in general. Do note that when alcoholic beverages are served, access can be denied.

If you want to apply for ADE 2026, you can fill in the form here. If you're interested in contributing to ADE Pro or Lab, whether through a keynote, panel, workshop, or proposal for a relevant speaker or topic, we’re open to ideas with clear focus and industry value.

Related Events

Miirabelle by ERA x PFR

Closed session: Impact measurement tools - presented by GDCF

Invite-only Industry Meeting

Meet the Labels and A&Rs

Erin van Oeveren (Artist, Label Development Manager, Sony Music Entertainment), Luca Sarsanszky (A&R Manager, Warner Chappell Music), Sam Mobarek (Head of Major Recordings, SVP of Marketing, Warner Records, Founder, Mob Creative), Nazlı Yırtar (Head of Marketing, Warner Bros), & more speakers

Bubbling Beats Vol. 7

De Schuurman (Artist), Yucky (Artist), Shaun D (Artist), Reinout 'Q-Bah' 'van Gendt

Invisible Bias, Audible Impact: How AI in Music Quietly Harms Women’s Artist Careers

Markus Schwarzer (CEO, Cyanite)

Community First: Rethinking How We Connect With Gen Z

Alex Genevsky (Professor, Erasmus University Rotterdam), Michelle Verhoef (General Manager, Verknipt), Maddie Raedts (CEO, For You Agency), Jasmijn Stenzler (Brand Marketeer, TicketSwap)

Beyond the Hype: Building a Sustainable Narrative for African Electronic Music

by Homecoming | Carl Craig (Artist), Kitty Amor (Artist), Jackie Queens (Artist), Dare Balogun

The End of Ticketing (As We Know It)

Joost Aanen (CEO, Eventix / Weeztix), Simon Weber (Co-founder & CEO, Vivenu), Mariano Otero (SVP, Fever + DICE), Ruben Meiland (Chief Product & Technology Officer, TicketSwap)

The Power of Diversification

Simon Shackleton (Artist), Bina Fronda

The Sync Deal | Across the Aisle: A Buyer/Seller Perspective

Presented by Buma Music in Motion | Julie Hurwitz (Founder & CEO, Songbird Creative), Beth Urdang (Owner, Selfsame Industries)