Building the Bridge
Building the Bridge
"Building the Bridge" is where China’s next-generation electronic music meets the global stage. For one night at ADE, step into a space where deep basslines, bold aesthetics, and fresh creative energy collide. This is more than a showcase, it’s a cultural shift in motion. From the underground clubs of Shanghai to the experimental hubs of Chengdu, a wave of artists is redefining what electronic music means in Asia. Now, they’re bringing that movement to Amsterdam.
Whether you're a label head, a booker, a tastemaker, or simply a fan looking for what’s next, this is your invitation to witness a scene on the rise: raw, unexpected, and full of momentum. Don’t miss the moment when East meets West and something entirely new begins.
Showcase Highlights: DJ SET / Live Performances by UK/China collaborative artists
Immerse yourself in the real Chinese culture and atmosphere mix with dance music culture Live Song Plug Showcase featuring key topliners pitching to UK & Chinese artists .
Cultural Exchange Segment: short presentation on UK/China song development landscape
Why Attend?
Cheerful Music is spotlighting the vibrant fusion of UK and Chinese pop influences. This event
unites top-tier producers, writers, and artists from both regions to:
● Showcase ground-breaking collaborations
● Launch music tailored for both streaming and sync markets
● Connect industry professionals, promoters, and media across borders
Heads-Up For Attendees
Mixed audience: publishers, sync agencies, DJs, A&R reps, Spotify/QQ/Bilibili editorial
Networking opportunity: connect with emerging cross-market artist talent
Interactive experience: Q&A and spontaneous live pitching
Music & Style Genre: EDM, Dance, Dance-pop, electropop
Atmosphere: stylish, modern, culturally hybrid, doorway between East & West.
Festival FAQ
The ADE 2025 program is still being announced! View the already announced ADE Festival events and all participating venues and artists.
Check out the ADE Program page to discover the ADE 2025 program.
Get your tickets by clicking on the picture of the event you'd like to attend through this page. This will redirect you to the event page where you can find the tickets sale. Please note that the tickets are sold by the promoters/venues independently.
Click here to dive into the ADE festival program list.
Not to worry! Make sure to contact the event (or their ticketing provider) you are visiting as soon as possible with as many details about your order; name, email address, amount of tickets, etc. Once they've recovered your order, the tickets can be resent to your email.
Need help to find your event's contact details? Message us at [email protected] and we'll be happy to help.
Most festival events have an age limit of 18+ (and sometimes even 21+ or 23+). These are Dutch governmental rules which state that below the age of 18 you are not allowed to enter a club.
Please double-check the promoter's or venue's website to be sure you can access the event!
Yes, the Pro Pass grants you access to all ADE official festival events. Even if a festival event is sold out, you can still access the event with your ADE Pro Pass wristband. During ADE there are over 500 festival events and hundreds more cultural and conference events you can enter with the wristband. One thing to keep in mind is that there is a limited capacity that each venue can take into account for ADE Pro wristband holders. This means that, for some of the more crowded events, you have to arrive early to ensure attendance. Once capacity is reached, ADE Pro holders will be let into the event on a one in-one-out basis.
We dance together, so please be mindful of yourself and each other. We expect an open attitude from our visitors towards other guests, regardless of their origin, gender, sexual orientation, religion and age. If you see or experience any unwanted attention, harassment or behavior of any kind that makes you uncomfortable, please speak out and notify staff.
Please keep in mind: we love being your annual host, therefore, we would like to ask you to enjoy yourself responsibly.
ADE is proud partner of the Celebrate Safe campaign.
Check out Unity's tips to Celebrate Safe during ADE:
♥ I love my ears
♥ Using alcohol or other drugs is never without risks
♥ Know your limits and respect those of others
♥ Enjoy safe sex without regrets
♥ Love your body
♥ Get home safe
♥ Take care of each other
♥ The crew is there to keep you safe
Have fun and Celebrate Safe!