Cheerful Music: Building the Bridge
Line-up
Danny Wright / Daven Wu (CN) / Dexter King (CN) / GoBback (CN) / Iluro / Madism (NL) / Marco Nobel / Marsix / MBP (DE) / Silk Ye (CN)
Cheerful Music: Building the Bridge
"Building the Bridge" is where China’s next-generation electronic music meets the global stage. For one night at ADE, step into a space where deep basslines, bold aesthetics, and fresh creative energy collide. This is more than a showcase, it’s a cultural shift in motion. From the underground clubs of Shanghai to the experimental hubs of Chengdu, a wave of artists is redefining what electronic music means in Asia. Now, they’re bringing that movement to Amsterdam.
Whether you're a label head, a booker, a tastemaker, or simply a fan looking for what’s next, this is your invitation to witness a scene on the rise: raw, unexpected, and full of momentum. Don’t miss the moment when East meets West and something entirely new begins.
Showcase Highlights: DJ SET / Live Performances by UK/China collaborative artists
Immerse yourself in the real Chinese culture and atmosphere mix with dance music culture Live Song Plug Showcase featuring key topliners pitching to UK & Chinese artists .
Cultural Exchange Segment: short presentation on UK/China song development landscape
Why Attend?
Cheerful Music is spotlighting the vibrant fusion of UK and Chinese pop influences. This event
unites top-tier producers, writers, and artists from both regions to:
● Showcase ground-breaking collaborations
● Launch music tailored for both streaming and sync markets
● Connect industry professionals, promoters, and media across borders
Heads-Up For Attendees
Mixed audience: publishers, sync agencies, DJs, A&R reps, Spotify/QQ/Bilibili editorial
Networking opportunity: connect with emerging cross-market artist talent
Indepth talks and spontaneous live pitching
Music & Style Genre: EDM, Dance, Dance-pop, electropop
Atmosphere: stylish, modern, culturally hybrid, doorway between East & West.
Festival FAQ
ADE Festival tickets will be sold via the festival event organizers individually. Therefore, we advise you to keep an eye on their own website/socials.
Click here to dive back into the Festival program list of 2025!
Not to worry! Make sure to contact the event (or their ticketing provider) you are visiting as soon as possible with as many details about your order; name, email address, amount of tickets, etc. Once they've recovered your order, the tickets can be resent to your email.
Need help to find your event's contact details? Message us at [email protected] and we'll be happy to help.
Most festival events have an age limit of 18+ (and sometimes even 21+ or 23+). These are Dutch governmental rules which state that below the age of 18 you are not allowed to enter a club.
Please double-check the promoter's or venue's website to be sure you can access the event!
Yes, the ADE Pro Pass grants you access to all ADE official festival events.
Be aware though that there are over 1,200 events during ADE that you can enter with the Pro Pass wristband and that ADE cannot guarantee access. There is a limited capacity that each venue can take into account for Pro Pass holders. This means for some of the more crowded events you have to arrive early. Once capacity is reached, we will go over in a full-for-now policy. The festival event organizer will decide when and if more people are allowed to go in.
The ADE Pro Pass is the perfect fit if you are planning on enjoying the combination of day and night events. If you want guaranteed access to a particular festival event, we advise you to get a single festival ticket instead.
We dance together, so please be mindful of yourself and each other. We expect an open attitude from our visitors towards other guests, regardless of their origin, gender, sexual orientation, religion and age. If you see or experience any unwanted attention, harassment or behavior of any kind that makes you uncomfortable, please speak out and notify staff.
Please keep in mind: we love being your annual host, therefore, we would like to ask you to enjoy yourself responsibly.
ADE is proud partner of the Celebrate Safe campaign.
Check out Unity's tips to Celebrate Safe during ADE:
♥ I love my ears
♥ Using alcohol or other drugs is never without risks
♥ Know your limits and respect those of others
♥ Enjoy safe sex without regrets
♥ Love your body
♥ Get home safe
♥ Take care of each other
♥ The crew is there to keep you safe
Have fun and Celebrate Safe!