Mai Ai Culture Communications or shortly Mai Ai, is a Beijing-based multimedia company focused on electronic music with a broad strategy to develop today’s dance scene and lifestyle for young generation. It consists of five business pillars—— event & festival production, music publishing, artist management, music education, and technology. Leading artists of Mai Ai include YUAN, the most influential producer and singer in China, has achieved more than 1.5 billion plays and 5 million fans. The most prominent brand is the INTRO Music Festival, a local festival founded in 2009, that has gone international with editions in The Netherlands and Mongolia. As the leading representative of China's electronic music industry, Mai Ai has been the official travel partner of Tomorrowland for three consecutive years.