Heineken

the first sip

Heineken is joining forces with ADE as Main Partner and we’re kicking things off in true Amsterdam style. The official Heineken x ADE Opening sets the tone for five unforgettable days of music, connection, and celebration. And what better way to start your ADE than with het eerste rondje – that first sip that brings everyone together on the dance floor? To mark the occasion, Heineken is hosting the official opening event that you won’t want to miss. Keep an eye on Heineken’s channels for your chance to win tickets and be part of this one-of-a-kind moment. Start your ADE the right way – with music, with friends, and with Heineken.