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Step into the future with ADE Pro: how innovations, tech and new worlds shape electronic music

Tuesday, 30 August 2022
ADE Pro dares you to look far ahead this October. Focused on the most impactful innovations that will shape the music industry of tomorrow, we invite you to join the pioneers. Joined by artist and futurist Don Diablo, Warner Music's Oana Ruxandra, Meta industry head Daniela Weitmann, ex-Google engineer Blake Lemoine, Lightyear CEO Lex Hoefsloot and many others, ADE dives into the immense impact of artificial intelligence, web3, big data, the metaverse and virtual experiences.

You might have already heard about ADE Pro's recent future-focused announcements, such as The Opportunities of Synthetic Media taking a deep dive into the wondrous world of deepfakes and similar AI powered technologies. In a precursor showcase to this deep dive - the aptly titled In conversation with mAIself - we will see none other than artist and futurist Don Diablo in a first-of-its-kind interview with a deepfaked version of himself.

In addition, the innovative ADE Blendrealities will transform the Felix Meritis into a truly unique hybrid virtual space. First highlights include the discussion Standing on the Shoulders of AI: Will Artificial Intelligence Ever Rule the World? with ex-Google engineer Blake Lemoine, Huggingface's Thomas Wolf and artist Harry Yeff. In addition, some of the most innovative minds working on virtual experiences will be present to discuss the metaverse, its huge potential for the music industry and how to join the virtual revolution as an artist or professional right now.

Metaverse and virtual experiences

The Future of Music: How Consumption Patterns and Web3 will Change Creation, Consumption and Community

Oana Ruxandra (Chief Digital Officer at Warner Music)

Warner Music Group's Chief Digital Officer & EVP of Business Development is charged with exploring new forms of commercial innovation and creating new digital revenue opportunities, while maximizing relationships with key existing partners. In this keynote, she'll be revealing how the metaverse and Web3 are shaping up as genuine and credible revenue sources, some of the new experiences coming on stream, and how best to integrate them into your business strategy.

On the Intersect of Fashion and Technology in the Metaverse

Daniela Weitmann-Carijo (Industry Head of Fashion and Entertainment at Meta)

Society’s hunger for immersive experiences is accelerating the development of the metaverse. We’ve seen jaw dropping initiatives exploring the endless possibilities in gaming and virtual performances. But the one industry which runs like a thread through all of the above is fashion. Because more than ever, fashion will be an opportunity to express yourself in both the physical and the digital world. As a key industry head at Meta, Daniela Weitmann-Carijo oversees some of the company's key partnerships with global fashion giants and is constantly looking for innovative opportunities to create valuable brand equity. During this keynote, Daniela will paint a picture of the current and potential use cases of the metaverse, and what to expect in the (near) future.

Through the Eyes of the Big Platforms — What’s Going on in the Metaverse Right Now?

Sébastien Borget is the Co-founder and COO of The Sandbox, a decentralised virtual world where players can create, play, share and monetise NFTs and gaming experiences on the Ethereum blockchain. Borget is also the President of the Blockchain Game Alliance, a non-profit organization of 300 key members of the industry. What are some of the biggest opportunities for professionals in the metaverse today, and where does Borget see the virtual space going in years to come?

Music and the Metaverse: Are We on the Brink of a Virtual Artist Revolution?

Adam Arrigo is the CEO and co-founder of Wave, a virtual live concert company that utilises music experiences to connect fans. Arrigo combines his skills as a game designer, sound designer and musician to go beyond traditional live streaming with experiences for the next generation of concert-goers. At ADE Pro, Arrigo will discuss the potential of the metaverse and virtual concerts in terms of fan engagement, monetisation and more.

The Future of Music: How Consumption Patterns and Web3 will Change Creation, Consumption and Community

Oana Ruxandra (Chief Digital Officer at Warner Music)

Warner Music Group's Chief Digital Officer & EVP of Business Development is charged with exploring new forms of commercial innovation and creating new digital revenue opportunities, while maximizing relationships with key existing partners. In this keynote, she'll be revealing how the metaverse and Web3 are shaping up as genuine and credible revenue sources, some of the new experiences coming on stream, and how best to integrate them into your business strategy.

On the Intersect of Fashion and Technology in the Metaverse

Daniela Weitmann-Carijo (Industry Head of Fashion and Entertainment at Meta)

Society’s hunger for immersive experiences is accelerating the development of the metaverse. We’ve seen jaw dropping initiatives exploring the endless possibilities in gaming and virtual performances. But the one industry which runs like a thread through all of the above is fashion. Because more than ever, fashion will be an opportunity to express yourself in both the physical and the digital world. As a key industry head at Meta, Daniela Weitmann-Carijo oversees some of the company's key partnerships with global fashion giants and is constantly looking for innovative opportunities to create valuable brand equity. During this keynote, Daniela will paint a picture of the current and potential use cases of the metaverse, and what to expect in the (near) future.

Through the Eyes of the Big Platforms — What’s Going on in the Metaverse Right Now?

Sébastien Borget is the Co-founder and COO of The Sandbox, a decentralised virtual world where players can create, play, share and monetise NFTs and gaming experiences on the Ethereum blockchain. Borget is also the President of the Blockchain Game Alliance, a non-profit organization of 300 key members of the industry. What are some of the biggest opportunities for professionals in the metaverse today, and where does Borget see the virtual space going in years to come?

Music and the Metaverse: Are We on the Brink of a Virtual Artist Revolution?

Adam Arrigo is the CEO and co-founder of Wave, a virtual live concert company that utilises music experiences to connect fans. Arrigo combines his skills as a game designer, sound designer and musician to go beyond traditional live streaming with experiences for the next generation of concert-goers. At ADE Pro, Arrigo will discuss the potential of the metaverse and virtual concerts in terms of fan engagement, monetisation and more.

Future for Electronic Music

Reimagine your Industry: Lessons from an Innovator

Lex Hoefsloot (Co-founder and CEO at Lightyear)

Clean mobility for everyone, everywhere: Lightyear's mission is to enable people to drive nature’s biggest power source, the sun. The Lightyear 0 is a long-range solar electric vehicle designed to be grid independent and to drive for months without charging. During this keynote, Lightyear co-founder and CEO Lex Hoefsloot will talk about realizing his dream within a highly competitive mobility market, and how to apply his career learnings to drive innovation and create new business opportunities in the equally competitive music industry.

Datamining — Goldmine and Minefield

Chris Carey (Head of Music, Media and Entertainment at Opinium), Richard Smoorenburg (Managing Director Data and Digital Media at Media.Monks) and Anthony Thissen (Founder and Strategy Director at Bravoure)

Data has become a valuable asset to the music, event and entertainment industry. Therefore, many of the organizations are scaling up their data operations. Extensive fan profiles empower companies to monitor behavior and make predictive analysis in order to optimize the decision making process. In addition, knowing your fans or customers will help to personalize communication, offer relevant content and unique recommendations which will increase the overall engagement. But collecting an almost unlimited amount of data raises a lot of ethical (mostly privacy related) questions. This discussion address these questions, talks about the challenges and elaborates on solutions.

Reimagine your Industry: Lessons from an Innovator

Lex Hoefsloot (Co-founder and CEO at Lightyear)

Clean mobility for everyone, everywhere: Lightyear's mission is to enable people to drive nature’s biggest power source, the sun. The Lightyear 0 is a long-range solar electric vehicle designed to be grid independent and to drive for months without charging. During this keynote, Lightyear co-founder and CEO Lex Hoefsloot will talk about realizing his dream within a highly competitive mobility market, and how to apply his career learnings to drive innovation and create new business opportunities in the equally competitive music industry.

Datamining — Goldmine and Minefield

Chris Carey (Head of Music, Media and Entertainment at Opinium), Richard Smoorenburg (Managing Director Data and Digital Media at Media.Monks) and Anthony Thissen (Founder and Strategy Director at Bravoure)

Data has become a valuable asset to the music, event and entertainment industry. Therefore, many of the organizations are scaling up their data operations. Extensive fan profiles empower companies to monitor behavior and make predictive analysis in order to optimize the decision making process. In addition, knowing your fans or customers will help to personalize communication, offer relevant content and unique recommendations which will increase the overall engagement. But collecting an almost unlimited amount of data raises a lot of ethical (mostly privacy related) questions. This discussion address these questions, talks about the challenges and elaborates on solutions.

The full ADE Pro conference is accessible with the ADE Pro Pass, available below:

ADE Pro Pass

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