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The wondrous world of Synthetic Media and Deepfakes at ADE Pro

Friday, 01 July 2022
During The Opportunities of Synthetic Media at the ADE Pro Conference, we’ll take a deep dive into the wondrous world of synthetic media and one of its most well-known forms: the deepfake. We'll be joined by cybersecurity expert and author of 'Deepfakes' Nina Schick, alongside deepfake artists Bob de Jong and Chris Umé. These three thought leaders of new media will discuss the ethical side of AI generated media, highlight some of the positive use cases as well as guide you through the most recent developments and opportunities.

Despite its negative image, the opportunities of this artificial intelligence solution are surprisingly expansive and positive. History has shown that great art comes from experimenting with new technologies – from 808 drum machines and autotune to, more recently, Kendrick Lamar’s 'The Heart Part 5' music video or Holly Herndon’s Holly+ vocal deepfake.

Despite its negative image, the opportunities of this artificial intelligence solution are surprisingly expansive and positive. History has shown that great art comes from experimenting with new technologies – from 808 drum machines and autotune to, more recently, Kendrick Lamar’s 'The Heart Part 5' music video or Holly Herndon’s Holly+ vocal deepfake.

Deepfake technology experts

DiepNep founder Bob de Jong is known for creating the deepfake climate speech of the Dutch prime minister as well as many others. The filmmaker started to create deepfakes deep into the first lockdown of The Netherlands during the pandemic, and has quickly become well-known for his imitation game. With topics as being aware of context, being critical to the content we see online, and how ethical deep-fakes are, De Jong will most definitely share some thought-provoking insights.

Metaphysic co-founder Chris Umé gained notoriety with the viral DeepTomCruise videos with over 100 million views on social media. As an VFX/A.I. artist working with all the newest and most profound techniques there are to find, Umé pushes boundaries of creating art. He gained his reputation by entering the award show America's Got Talent, where he created a deepfake version of judge Simon Cowell. The Belgian artist is ready to share his learnings on video techniques with us this October.

Nina Schick
has personally advised global leaders as Joe Biden and Anders Fogh Rasmussen, the former Secretary General of NATO. Besides being a well-known public speaker about the technological changes of our day and age, she has been published in MIT Tech Review and TIME Magazine. Specializing in how technology is transforming geopolitics and society, Schick dives into the difference between what is and what's not real.