Wytze de Haan (NL)

Wytze de Haan has made significant contributions to the tech-events sector, carving out an impressive career amidst the vibrant world of tech startups and scale-ups. Starting at Accenture, Wytze quickly distinguished himself through his unconventional approach to live communication.

As the Director of Events at TNW, he spearheaded the international expansion of the event portfolio, successfully launching in major cities like New York, London, and São Paulo. Under his leadership, the TNW Conference developed a distinct tone of voice, brand proposition, and commercial strategy, transforming it into an internationally recognized tech festival with over 20,000 attendees. This growth was further fueled by strategic partnerships with leading brands such as Stripe, Porsche, Chivas Regal, and Google.

Following his time at TNW, Wytze took on the role of CEO of Squares, focusing on revolutionizing digital events (until the end of 2023). His extensive expertise also made him a valued advisor to prominent organizations, including the Business Forum Group, Plant FWD, and Digital Procurement World (DPW).

Wytze is also the co-founder of Narrative, a forward-thinking agency that empowers event professionals, venues, and organizers to embrace Generative AI and unlock new possibilities in their operations.