Toby Benson is a event creative director and artist manager with over a decade of experience, specializing in electronic music. He is the Talent Director & Creative Director for Vision and Colour Festival (VAC) China.
With only two months to market the inaugural event, VAC delivered a sell-out crowd over two days headlined by Martin Garrix and Marshmello, immediately making it one of the largest dance music festivals in China.
A second festival; VAC INFINITY followed shortly with performances from Dimitri Vegas & Like Mike, W&W, KSHMR, Illenium, Yellow Claw and more. VAC INFINITY was the largest EDM indoor show ever in China. The event also broke the record for the largest indoor stage in Asia (at over 650ft long).
VAC continues its expansion in China with multiple festivals planned over the next few months.
Toby is also co-founder of Versa, a US-based music and lifestyle agency specializing in talent buying, creative strategy, event programming and festival operations.
Before founding Versa, Toby was Executive Vice President at Control Music Group where he signed and managed the careers of multiple platinum-selling and GRAMMY-winning headline electronic artists and DJ’s.
He has overseen a multitude of domestic and global tours covering over 70 countries. He worked on the campaign to launch the first large-scale DJ residency in Las Vegas and the first-ever North American college arena tour for an electronic artist. He concepted and produced The Voyage, a 2-day music festival in Southern California where the headlining artist, Dada Life, arrived in a hot air balloon and performed for over 15,000 people. Toby is also the global manager for Dada Life through his company, Discord Management.
He co-created and was the creative director for I Feel Love, an immersive concert experience reimagining Studio 54, in partnership with Universal Music Group
Toby was born and raised in London before moving to the USA on a scholarship to Berklee College of Music in Boston. He’s currently learning Mandarin and also has a Guinness World Record for the largest pillow fight in history.