Simon has worked at Axtone since 2009, heading up the label & management divisions. Axtone Records is the label of Swedish DJ/Producer Axwell. The label started life in 2005 as an imprint to release Axwell's own material. Over time the remit expanded to sign artists and tracks across the electronic spectrum from across the globe including the likes of Sebastian Ingrosso, Steve Angello, Laidback Luke, Don Diablo, Dimitri Vegas & Like Mike, CamelPhat, Kolsch and many more. Recent years have seen the addition of a management division along with the brand moving into the live domain with appearances this summer alone at Tomorrowland, Parookaville, Medusa with multiple tours worldwide.