Sammy Goossens aka Sierra Sam has been active in the electronic music world for more than 15 years. Starting as a party promoter in his home town Liege (Belgium), he shortly hit the studio to produce music for labels like Reload, R&S, Rotation, Pure Plastic, Muller, Teknotika. In the past, Sammy was also the co producer for other artists like Suburban Knight (UR , Peacefrog) or Bloody Mary (Contexterrior).
A few years ago, he met Marcus Vector and they started their own Toys For Boys imprint, which has been very successfull and supported by the major players in the scene. More recently he relocated to Berlin to work as label manager for Jay Haze 's Contexterrior and TuningSpork, which brought him to release on both labels (as Sierra Sam or D.I.Y.) as well as Dirt Crew, Trapez ltd, Einmaleins, Supplement Facts, Serialism, Souveni , Upon You, Nordik Net, Dame Music...
Sammy is also a great remixer with work for Tim Xavier & Par Grindvik (LTD 400), Monika Kruse (Terminal M) or B Pitch Control (Fuckpony).
Last but not least, Sammy is a performer: he played in clubs like Fabric, Rex, Watergate, Goa
Madrid, WeekEnd, Fuse to name a few.