Sami Abdou (BE)

In the early era of Belgian hip-hop, an avid enthusiast named Sami discovered his passion for the genre. Initially stepping into the music industry, he quickly shifted to the background, opting to represent his friends from behind the scenes. Amidst a time when Flemish hip-hop struggled for recognition, Sami aligned himself with the Antwerp collective Made Men Muzik. Operating independently, he released the debut project Codekrakers by Kleine Ben & King B, a milestone that not only put the young artists on the map, but also brought Sami into the spotlight. The success of this release soon drew the attention of Top Notch, with whom he later seamlessly integrated. His commitment to A&R bore fruit with local and international successes. Focusing on digital strategies, he achieved a #1 debut for DIKKE in 2021. Now, as A&R for Belgian and Dutch artists, Sami, overseeing artists like Chardy, Leblanco, GLINTSAL and Dutch artists like Eves Laurent, KA and Cor continues to expand the musical landscape.