Rachel Strassberger (CH)

One of the most prolific operators within international pop music, Rachel Strassberger is responsible for the day-to-day running of the Black Eyed Peas. Her role as lead on the band's social & digital teams has seen her lead major activations, including the Biden Campaign and Where Is The Love 2020 international roll-out. She ensures cohesive, overarching strategies across a multitude of channels - Instagram, Facebook, TikTok, YouTube, Spotify, Amazon, WeChat, Apple Music - and liaising with over 20 major fan groups worldwide. She runs point on all label work (syncing, legal, label copy, master delivery, remix options, video rollout), approves marketing budgets, and leads highly involved international coordination between all global labels and partners. Her work has seen the band pull in their highest ever streaming figures and allowed them to work seamlessly with other high profile collaborators: Shakira, J. Balvin, Daddy Yankee, Maluma, Lele Pons, Ozuna, Nicky Jam, David Guetta.