Philip Greffer (CN)


In 2008 he co-founded FakeMusicMedia, music label & creative agency in Beiing. FMM has brought over 200 international acts to Asia (e.g. Royksopp, Hot Chip, Die Toten Hosen), manages some of the best Chinese Talent (NOVA HEART, THE HORMONES, LI XIAOYUN李霄云 & SHAO) and has been working with- and consulting for a broad range of government & cultural institutions and brands.

Philipp is a sought after speaker on various topics of the Chinese Music & Tech Industries at conferences around the world and is quoted widely in international media. He is the author of The Roadmap to China (Music Norway) and the representative for International Music Manager Forum (IMMF) in Beijing.

He is also the founder of WISE www.wisenotwise.com connecting thinkers and doers from various industries.

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