Petra Lemcke (DE)

I’m a seasoned strategist who crossed from M&A (Mergers & Acqusitions) into the heart of electronic music. I started in consulting and investment management, then moved to REGIOCAST, where I lead M&A—sourcing, structuring, and scaling deals across audio and digital. That discipline became my unfair advantage when I stepped into SUNSHINE LIVE to restructure the business: we evolved from a struggling radio station into a legacy digital and international platform for electronic music.

Today, SUNSHINE LIVE operates across the DACH region and even stepping into the U.S., built on a network of renowned DJs, labels, festivals, and technology partners. We’re more than broadcasting—we’re the connective tissue of the scene, the only platform designed to bring all the actors in electronic music together. Recent milestones include flagship event partnerships and the launch of our label, SLEM.

What drives me is turning strategy into momentum: clear positioning, resilient economics, and partnerships that unlock new audiences. At ADE, I’m looking to deepen our network and build on our internationalization—particularly with labels, festivals, platforms, media professionals and rights holders ready to build at global scale. If you’re expanding, innovating, or looking for the right strategic partner in electronic music, let’s talk.