Paul aspired to be a perfomer, but soon found out he was better at producing and 'engineering sound'. He attended the SAE Institute and was asked increasingly for mixes, because of his distinct sound. Then his good friend Twan van Steenhoven or Big2 (from The Opposites) asked him to work on a commercial for employment agency YoungCapital, which unleashed his passion for creating music to picture. Since that moment he has worked on numerous commercials (often with colleague roducer Guido Moolenaar). Or as Paul says: 'Music is a powerfull way to tell story.'