Natascha van Dyk (DE)

Speaker (Priority Artists)

Established Marketing and Communications strategy leader with 15 years of experience, for an international conglomerate of music-focused brands, including large-scale international festivals, a streaming service, and a digital content portal, supporting artist partnerships,

sponsorship sales, event ticket sales, and brand development.

Responsible for cultivating strategic partnerships for a roster of top-notch artists such as FKA Twigs, Kendrick Lamar, Cardi B, Skrillex, Janet Jackson, Schoolboy Q, Major Lazer, Little Simz, with the goal of blending musical talent with prominent brands to create impactful

campaigns and promotions. Worked with companies including Mercedes Benz, Nike, Apple, Louis Vuitton, OVO, American Express, Mastercard, Moet, Samsung, AT&T, and many others.

Campaigns vary in size and scope and extend from overall company-based partnerships to artist-based, 3rd party campaigns that include TV, print, radio and online components, tour sponsorships, music licensing and video product placement. Devising online marketing and promotional campaigns as well as forming strategic relationships with major online

marketeers and 3rd party companies. A true go-getter when it comes to creating and developing new partnerships.

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