Michelle Verhoef (NL)

Michelle Verhoef is General Manager of Verknipt, the world’s leading brand of harder and faster sounds. Starting out as an intern and freelancer, she gained hands-on experience in artist handling, production, and marketing, and quickly grew into a pivotal force behind the company’s strategic vision.

Under her leadership, Verknipt has evolved into a global powerhouse, hosting immersive events in 20+ countries - from massive stadium raves to intimate floors - and drawing hundreds of thousands of fans each year. Michelle’s sharp eye for trends, ability to connect with artists, and innovative approach have been instrumental in making Verknipt a standout in the electronic music industry and in shaping the future of hard dance worldwide.