Michael George joined SB Projects in 2013 and was entrusted to find the company's first dance act. After discovering breakout star Martin Garrix, SB Projects was named co-manager, where George has been instrumental in steering the career of Dance Music's wunderkind. In 2014, George was named one of the "50 Most Powerful People in Dance Music" by InTheMix, and he continues to apply his unique marketing prowess to cement Garrix as an icon in music today. George is also responsible for discovering and signing new up and coming artist EDEN to the SB Projects roster. EDEN’s first commercial release under George's management dropped in the summer of 2016 and immediately reached #1 on the iTunes Alternative Charts, as well as #7 on the Album chart.