Maria Panayi (GB)

Maria is a highly awarded member of the creative industries, with 18 years' experience across global brand and culture marketing. Maria started her career working in marketing and communications for T in the Park, Ibiza Rocks, Red Bull Culture Clash, Notting Hill Carnival, MOBO Awards and Asian Music Awards. From here, Maria stepped into one of the world's most prestigious advertising agencies, M&C Saatchi, leading marketing strategy and sponsorship amplification for the world's biggest brands in music and entertainment, including: Spotify, Red Bull, EE for Glastonbury and BAFTA, and Ballantine's x Boiler Room. A move to Sony Music saw her head up the labels' partnerships division. Maria now finds herself at the heart of an organisation helping change the shape of the music industry and artist engagement, having joined TikTok in 2020. In her role she leads music marketing and strategic partnerships across Europe, Africa and the Middle East.