Maddie Raedts (NL)

Maddie Raedts is the CEO and co-owner of For You Agency, which began as one of the Netherlands’ first TikTok-specialized marketing firms for Gen Z. Since then, it has grown into a full-service social agency setting the standard in social-first marketing. She leads a young, dynamic team, steering its vision and strategy toward the next phase of growth.At 21, Maddie founded IMA (Influencer Marketing Agency), one of the 1st global influencer marketing agencies, which she successfully scaled and sold to MediaMonks/S4 Capital a decade later. She went on to lead the global expansion of Social Monks and later worked in Los Angeles developing BOND, an innovative social commerce platform.As a pioneer in influencer marketing, Maddie has played a leading role in shaping the social and creator economy for over 15 years, with experience in working with leading global brands such as LVMH and L’Oréal.Building businesses, inspiring teams, and navigating the fast-paced world of social and creators are what fuel Maddie’s passion. Her deep industry knowledge and hands-on approach make her a valued strategic partner for brands and agencies looking to grow and innovate.A Forbes 30 Under 30 Europe honoree, Maddie is a leading voice in digital culture, often sharing her insights on stage and in the media.