Juan Arnau Lasierra – Chief Executive Office at elrowFamily
Juan is responsible for setting the strategic direction and vision of elrow, a leading, truly global dance music events company.
He manages the execution of both the short and long-term plans associated with the realization of that direction and vision. He is also responsible for the management of elrow’s executive team, and for high-level relationship establishment and maintenance with promoters and other partners around the world.
In addition to founding elrow, and working in dance music events for his entire professional career, including two years in Cape Town, Juan brings an incomparable wealth of operations and creative knowledge to his role as a result of his family’s long and highly-regarded history in the industry. This experience also includes the management of Monegros Desert Festival and Spain’s first techno club Florida 135 along with his father, and sister Cruz, CMO of elrow.
He holds a Bachelor of Business Administration from Universitat Ramon Llull in Barcelona, and a Post-Graduate Diploma in International Marketing from University of San Francisco.