Joyce Hulst (NL)

In her previous role as manager marketing (until June 2015), customers aged 18-35 years were her main focus. Recognizing dance music’s potential to reach out to young target groups and enthused by John Ewbank’s unique idea, ING entered into a partnership to realize the first edition of The Flying Dutch on 30 May 2015. Representing ING, Joyce worked closely with John Ewbank and Allan Hardenberg (ALDA Events) to bring the idea to live and engage ING’s customers.