JOHNNY BLOOD (NL)

Johnny Blood is more than just a fashion label, it is an artistic movement born from a shared passion for fashion, music, art, and the underground club culture. Every project tells a unique story. Nightlife serves as an endless source of inspiration for JohnnyBlood—from its dark, poetic atmosphere to the raw emotions and the fearless self-expression of its visitors. It is a space where identity is constantly challenged and redefined. Sisters, Maaike and Lizzy capture this energy in their designs and projects, embracing upcycling and slow fashion as a conscious choice. As an independent fashion brand, Johnny Blood is committed to sustainability. All pieces are locally produced in limited quantities, using stock fabrics and carefully selected vintage garments that are reworked into unique, one-of-a-kind designs. By repurposing materials and minimizing waste, the brand not only pushes creative boundaries but also contributes to a more responsible and ethical fashion industry.