Joe Gordon (GB)

A dance music enthusiast, I started a career in music and activations through booking DJs into cocktail bars and private events. Reinvesting in equipment and attracting branded / corporate clients, I have since taken a business model that charged £500 into a £750k revenue business.

With the Lab54 platform, I managed to get an artist project I was a part of to the UK top 5 charts, with over 200 million streams across all platforms sitting in the UK top 10 for 11 weeks.

Lab54 is a content-led events and production company driven by the motto “Anywhere But A Club.” We specialise in creating memorable, high-impact experiences in unexpected locations — capturing every moment and turning them into viral content.

With a combined audience of over 300,000 across platforms, Lab54 sits at the intersection of party culture and lifestyle, bridging the gap between real-life events and online presence. We collaborate closely with brands, record labels, and artists to craft culturally relevant moments that resonate both on the ground and across digital channels.