Joe Gordon (GB)

Joe Gordon is the founder and CEO of Lab54, a London-based experiential events and content company known for its “Anywhere but a Club” ethos. At just 25, he has scaled Lab54 into one of the UK’s fastest-growing creative agencies, producing house parties that make headlines, brand activations, and tours across Europe, North America, and Australia.

Lab54’s projects stretch from hotel room takeovers to large-scale festival builds, with a client list that includes IKEA, Nike, JD Sports, Heinz, and Absolut. By blending music, culture, and storytelling, Joe has positioned Lab54 at the intersection of nightlife, brand partnerships, and viral content - creating experiences that feel authentic, unexpected, and shareable.

From shipping-container houses turned into festival stages to 25-city UK tours, these projects continue to redefine what live events and cultural collaborations can look like for the new generation. With multi-year contracts already secured and international expansion underway, Joe is pushing brands and audiences to connect in ways that feel real, surprising, and unforgettable.