Gwenda van Vliet (NL)

Gwenda van Vliet is Chief Marketing Officer for G-Star RAW. In this position van Vliet is responsible for the long-term brand vision, positioning and global marketing strategy of the brand. After graduating from the prestigious design Academy in Eindhoven, The Netherlands, van Vliet started her career in fashion retail. She gained 15 years of experience working in global marketing leadership functions for Wolford, VF Corporate and Hunkemӧller. Van Vliet is specialized in building brands with a consumer centric mind set through authentic brand purpose in a global landscape. Her basis of success is an incredible dose of passion, drive and the ability to combine art with science. Van Vliet, finds her inspiration in the continuous search for creativity, innovation, and unconventional mindset that is characteristic of G-Star.