Gustav Käll (SE)
Gustav Käll has been engaged in the gaming / esports industry since the late 90’s. What began as a passion through competing later evolved into a professional gaming career, co-founding the most renowned team in the history of World of Warcraft - Nihilum. After the professional career came to end - Gustav has been an serialentrepreneur working to expand esports in the Nordics and across the world. Today Gustav is Global Head of Esports at Universal Music Group and leads the world’s largest music company in the efforts to forge and create partnerships with one of the fastest growing industries in the world.