Fleur Hofstra is Marketing Manager for the Benelux at PUMA. PUMA is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. For 70 years, PUMA has relentlessly pushed sport and culture forward by creating fast product for the world's fastest athletes. New collections launches every week. Day in, day out, innovative PUMA campaigns in the Benelux are visible. Not only at our retailers, but also unique partnerships are set up with partners like XITE. This is how we try to inspire and activate our common target group.