Dom heads up the planning department at FRUKT. His team perform a wide variety of tasks from audience segmentation to the development of brand strategies, communications plans and platform guidelines. They also help brief and shape the creative output of FRUKT. Prior to joining FRUKT Dom worked at Sony Electronics and Sony Music in Berlin and London working in product marketing, service development and corporate innovation. Dom has a network that spans the entertainment and marketing industries and combines an in-depth knowledge of both spheres. He is a regular speaker at trade conferences and has moderated panels at SXSW, Popkomm and Internet Week. He is a guest lecturer at NYU and Bucks University.