He began his career in 1995 founding BPM Magazine and P•cket a local Southern California events guide for the electronic music scene. In August of 2000, BPM Magazine merged with djmixed.com LLC an online media company based in Los Angeles which later evolved into the Overamerica Media Group [OMG] in 2003.
OMG eventually acquired two more print publications (Vapors, C-16) and created the Infiltrate Marketing Agency and HypeCircle a digital agency and online ad network which represented Hypebeast, Highsnobiety, and other top tier culture sites. OMG became known for 360 marketing campaigns offering clients multiple touch points including experiential, digital and traditional media. In 2007 the company had become a boutique powerhouse working across multiple verticals (hip-hop, electronic music, action sports and auto culture) with over $8 MM in billing and 24 full-time employees.
In 2009 Ireland left Overamerica Media Group to serve as the VP of Marketing at Diesel where he launched the largest 360 advertising campaign in the brand's US history with the BE STUPID initiative.
In 2011 Ireland returned to his roots in media and cofounded the online electronic music magazine Magnetic Magazine and The Magnetic Agency Group growing the business into a multinational corporation with offices in Denver, Toronto, and Madrid.
Over the course of his career, Ireland has worked with some of the top companies in the world including Ford, Kia, Nike, Puma, Levis, Sony, Xbox, Live Nation, Apple, and many other blue chip brands.
Alongside his media ambitions, Ireland has also managed to pursue a career in music as a DJ/Producer, former A&R for Moonshine Records subsidiary Kinky Sweet Records and label owner. Ireland cofounded the boutique electronic music label Chicooligan in 2003 a subsidiary of French soundtrack label Milan Records which released 4Hero's Play With The Changes and the critically acclaimed Astor Piazzolla Remixed album.