Carlos Alcala (CH)

Carlos Alcala is a driving force in electronic music with over a decade of experience shaping the sound and future of dance. As Executive Vice President of A&R at Thrive Music, he built a track record of discovering and developing influential artists, most notably signing Acraze and overseeing the breakout of the global smash “Do It To It” (1B+ streams). He also played a key role in the rise of Wuki, Moore Kismet, LP Giobbi, and Biscits, while collaborating with icons like Tiësto, Kaskade, Moby, and Paul Oakenfold.

He was instrumental in launching Thrive Music Publishing with Kobalt, creating new opportunities for producers and songwriters across dance, pop, film, TV, and advertising.

Now, Carlos is channeling his expertise into new ventures across recorded music, publishing, live events, and culture building platforms for the next wave of artists to not just follow trends, but set them. Most recently, he’s joined forces with Sirup Music Group taking care of A&R and Creative Strategy to help restructure its labels, elevate creative strategy, and supercharge global output, bringing his tastemaker instincts and boundary-pushing vision to one of Europe’s most respected independent houses.