Bart is the author of ‘A brand new playground’ (Kluwer, 2010)
and ‘Playing on the job’ (van Duuren, 2016). In these books he
focuses on the power of game mechanics and how they can be
applied with organisations to achieve continuous improvement.
He’s been a steady force on the Global Gamification Gurus top
100 and is certainly one of the founders of gamification and
game thinking in Europe. His trackrecord with his company
BrandNewGame holds over twenty -often award winning -
digital game innovations. The solutions provided for clients
are always developed using a proven agile method that Bart
developed. This method is also part of the curriculum at the
University of Amsterdam and the Gamification Academy.
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