Bart Hufen (NL)

Bart is the author of ‘A brand new playground’ (Kluwer, 2010) and ‘Playing on the job’ (van Duuren, 2016). In these books he focuses on the power of game mechanics and how they can be applied with organisations to achieve continuous improvement. He’s been a steady force on the Global Gamification Gurus top 100 and is certainly one of the founders of gamification and game thinking in Europe. His trackrecord with his company BrandNewGame holds over twenty -often award winning - digital game innovations. The solutions provided for clients are always developed using a proven agile method that Bart developed. This method is also part of the curriculum at the University of Amsterdam and the Gamification Academy. brandnewplayground.com