Alex Lavery co-founded music and sound agency Pitch & Sync in 2006 of which he is now Executive Creative Director. With bases in London, Berlin and Amsterdam Pitch & Sync specialise in finding, creating, curating and strategically engaging exceptional music and sound for commercials, emerging tech projects & live event activations. Pitch & Sync have a powerful and instinctive understanding of how to use music as a vital catalyst to make exciting things happen. From a single track to global presence curation and management of music, P&S will find or create, the sound of a brand. The right music is an incomparably powerful way to connect a brand with an audience. Since acquiring his first Technics 1210 from the graft of a paper round, Alex has had passion for music in all shapes and forms. He previously managed digital and licensing divisions for iconic record label, Wall of Sound. In 2009 Alex won the British Council Young Creative Entrepreneur award for music. 2018 clients range from Desperados and KFC to G-Star and Rimmel as well as a host of innovative start ups. 2018 artist work ranges from The Blaze and Rapsody to Peggy Gou and Artwork.