Alex Hamzaoui (NL)

For Alex Pi, also known as Rulex, everything begins in the studio. Musically notorious for his intensity—both when producing and behind the decks—his passion and talent are undeniable. With a career marked by collaborations with artists such as Gene Farris, DJ Pierre, and Paul Johnson, Alex Pi has established himself as a sharp-eared tastemaker and an influential force in the underground music scene.

Together with his longtime friend Paul Johnson, the legendary Chicago-born DJ and producer best known for “Get Get Down”, Alex co-founded One Love Records after more than 20 years of friendship. While Paul’s legacy remains at the heart of the label, it is Alex Pi who now carries forward the vision: to bring people together globally by offering a platform for forward-thinking artists who remain true to their underground roots.

Driven by a deep respect for Johnson’s influence and a divine dedication to keeping his spirit alive, Alex ensures that One Love Records continues to thrive. His sharp insight into the industry and relentless creative energy make him the driving force behind the label’s growth. Founded in friendship and fueled by passion, One Love Records exists to showcase music to the world—because for Alex Pi, “it doesn’t stop.”