Alex Drewniak (SE)
After graduating in 2009 with an undergraduate degree in Communications (Business) from Bond University majoring in marketing and advertising, Alex moved back to his native Stockholm to begin his professional career as a Digital Marketing and PR Manager at technology startup Rebtel. Around the same time, he met Jeremy Olander, who became his first management client and catalyst for his foray into the electronic music business.
After spending the first four years balancing two jobs trying to make a full time transition to artist management, he left Rebtel in 2013 and spent a year working under the umbrella of Sershall Management in London before going out on his own in 2014 and formally forming his BC DGTL outfit and his and Olander’s Vivrant label.
Since then, BC DGTL has grown into a multi-disciplinary boutique business that focuses on artist and label management, event production, and digital marketing consulting.
Past and former brand clients include Heineken, Budweiser, Uber, Pioneer DJ, BURN and his management roster is comprised of Jeremy Olander (Vivrant/Last Night On Earth), Khen (Anjunadeep/Bedrock), Marino Canal (MOOD/Siamese) and MOLØ (Vivrant). Alex is also one of two founders of the 1,100 capacity Stockholm nightclub Kvarteret.