UnitedMasters | How Independence Can Scale Beyond Streaming
Conference
UnitedMasters | How Independence Can Scale Beyond Streaming
Speakers: Linnea Sundberg (VP of Corporate Development, UnitedMasters Inc), Alyssa Castiglia (Director of A&R, UnitedMasters Inc)
Independence has never been more powerful, but it doesn’t mean doing it alone.
At ADE, Linnea Sundberg, Head of Partnerships and members of the UnitedMasters team, will share how the platform is helping millions of independent artists and labels turn passion into a sustainable business. From distribution and sync to data and royalties, UnitedMasters equips artists and labels with the same level of infrastructure traditionally reserved for major labels, without taking away ownership.
This fireside chat will uncover how independence can scale when the right support is in place. Some artists grow into a team, some teams grow into labels. With the launch of UnitedMasters’ new Label Services, indie labels can now access the same powerful platform and support used to help artists cut through the noise. Distribution, analytics, royalties, and campaign tools, all in one place.
Join the UnitedMasters team and industry partners for an inside look at:
- How ownership unlocks creative and financial freedom at UnitedMasters
- New ways artists and labels are earning beyond streaming
- Why the future of independence in the music industry is built on collaboration, not isolation.
The next era of music isn’t about choosing between being independent or being supported, it’s about having both.
Conference FAQ
We do not sell ADE Conference only or Day Passes. The only way to get access to the ADE Pro Conference is the ADE Pro Pass.
Tickets for the specialist sessions, such as ADE Lab and ADE Green can be found on the ticket page closer to the date of ADE 2026.
✓ Valid all five days
ADE Pro conference takes place from Wednesday through Saturday, but the ADE Pro Pass benefits go well beyond those four days. The ticket grants access to ADE’s full offering, including all conference programs as well as all ADE Festival and Arts & Culture events* — read on below to get an impression of everything included with your ADE Pro Pass.
✓ Full access to all conference keynotes, panels and locations
ADE Pro is the ultimate business and inspiration gathering for the electronic music industry. The four-day conference returns to live action at our iconic home base Felix Meritis and features dedicated programming at the forefront of our industry. In addition, ADE will also continue to host conference programs dedicated to young creators and aspiring professionals.
✓ Year round access to ADE Pro's networking platform & database
Get a head start on connecting with fellow music professionals and companies with the ADE Pro networking database, available throughout the year. The online networking tool enables you to find and connect with all ADE Pro delegates, showcase your business with a dedicated profile page, plan meetings during ADE and much more. Over 50.000 messages are being sent on the platform yearly, with new professional connections being made on the regular.
✓ Join dedicated networking events and sessions
With over 9.000 music professionals from around the globe gathering in Amsterdam, you’re almost guaranteed to find who you need. An abundance of networking events and opportunities with fellow ADE delegates and industry leaders provides an advantageous base for dealmaking and career advancement.
✓ Access to all official Business Hubs
Whether you’re planning a meeting with fellow delegates, looking for a comfortable spot to work or simply want to hang out between conference events, your ADE Pro Pass grants access to all of ADE’s official Business Hubs.
✓ Access to the complete ADE Festival and Arts & Culture program*
With the entirety of ADE Festival and ADE Arts & Culture accessible with the ADE Pro Pass, your ticket enables you to explore the full spectrum of electronic subgenres in over 200 of Amsterdam’s finest music and nightlife spaces — with 2.500+ artists performing at 1.000+ events during five days and nights.
* Limited capacity at high-demand venues – read more at our FAQ.
✓ Receive the official ADE 2025 Bag
Your ADE Pro Pass comes with the limited edition ADE 2025 Bag, an ADE Pro Pass exclusive included with your ticket.
Our conferences are accessible for all ages in general. Do note that when alcoholic beverages are served, access can be denied.
If you want to apply for ADE 2026, you can fill in the form here. If you're interested in contributing to ADE Pro or Lab, whether through a keynote, panel, workshop, or proposal for a relevant speaker or topic, we’re open to ideas with clear focus and industry value.
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