Music Videos in the Digital Age
Conference
Music Videos in the Digital Age
Speakers: Ruth Morris (Senior Creative Producer, Warp Records), Folkert Verdoorn (Director, 100%), Alessandro Tomasi (Talent Agent, 100%)
Moderator: Gosia Herman
Amsterdam-based production company 100% presents a passion-driven panel talk and showcase celebrating the art and hustle of today’s music videos. 100% 's story began with music video production, debuting with the iconic clip for K-liber’s Viben. Since then, they’ve been carving out a name worldwide, championing a new wave of directors and unmistakable style.For this conversation, 100% directors Folkert Verdoorn (fresh off major wins at the Berlin Music Video Awards and the Cannes Lions Young Directors Award) and Emmanuel Adjei (who directed music videos for Sevdaliza, Madonna and FKA Twigs) sit down with Ruth Morris, music-video commissioner and Senior Producer at the legendary Warp Records. The talk will be moderated by 100%'s Talent Rep, Alessandro Tomasi.Warp is home to boundary-pushing artists including Aphex Twin, Boards of Canada, and Flying Lotus, and has shaped the visual language of electronic music for more than three decades. Together, Folkert, Emmanuel and Ruth explore how labels, production companies, and directors collaborate in 2025, balancing creative risk with rising platform demands, while imagining where sound and image will meet next.
Conference FAQ
We do not sell ADE Conference only or Day Passes. The only way to get access to the ADE Pro Conference is the ADE Pro Pass.
Tickets for the specialist sessions, such as ADE Lab and ADE Green can be found on the ticket page closer to the date of ADE 2026.
✓ Valid all five days
ADE Pro conference takes place from Wednesday through Saturday, but the ADE Pro Pass benefits go well beyond those four days. The ticket grants access to ADE’s full offering, including all conference programs as well as all ADE Festival and Arts & Culture events* — read on below to get an impression of everything included with your ADE Pro Pass.
✓ Full access to all conference keynotes, panels and locations
ADE Pro is the ultimate business and inspiration gathering for the electronic music industry. The four-day conference returns to live action at our iconic home base Felix Meritis and features dedicated programming at the forefront of our industry. In addition, ADE will also continue to host conference programs dedicated to young creators and aspiring professionals.
✓ Year round access to ADE Pro's networking platform & database
Get a head start on connecting with fellow music professionals and companies with the ADE Pro networking database, available throughout the year. The online networking tool enables you to find and connect with all ADE Pro delegates, showcase your business with a dedicated profile page, plan meetings during ADE and much more. Over 50.000 messages are being sent on the platform yearly, with new professional connections being made on the regular.
✓ Join dedicated networking events and sessions
With over 9.000 music professionals from around the globe gathering in Amsterdam, you’re almost guaranteed to find who you need. An abundance of networking events and opportunities with fellow ADE delegates and industry leaders provides an advantageous base for dealmaking and career advancement.
✓ Access to all official Business Hubs
Whether you’re planning a meeting with fellow delegates, looking for a comfortable spot to work or simply want to hang out between conference events, your ADE Pro Pass grants access to all of ADE’s official Business Hubs.
✓ Access to the complete ADE Festival and Arts & Culture program*
With the entirety of ADE Festival and ADE Arts & Culture accessible with the ADE Pro Pass, your ticket enables you to explore the full spectrum of electronic subgenres in over 200 of Amsterdam’s finest music and nightlife spaces — with 2.500+ artists performing at 1.000+ events during five days and nights.
* Limited capacity at high-demand venues – read more at our FAQ.
✓ Receive the official ADE 2025 Bag
Your ADE Pro Pass comes with the limited edition ADE 2025 Bag, an ADE Pro Pass exclusive included with your ticket.
Our conferences are accessible for all ages in general. Do note that when alcoholic beverages are served, access can be denied.
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