Leadership Master Class: The Kindness Advantage | Friends x 750
Leadership Master Class: The Kindness Advantage | Friends x 750
Join this Master Class led by Neil Schambra Stevens, former CMO for iconic brands like Converse, Vans, and Polaroid, now Founder of Mercury Jam Coaching.
For brand builders and creators, the pressure to be always ‘on’ often leads to burnout. Learn how shifting focus to the mindset of kindness supports long-term success in both life and work
Neil shares how small, mindful choices rooted in kindness enable you to be grounded and build resilience. This is more than kindness as a soft skill; it’s a strategic investment in personal longevity and professional impact.
What to expect
Pause > Learn how making micro moments to slow down reduces stress and builds the deep resilience needed for sustainable success.Thrive > How the science of kindness enables you to find your flow and creative frequency at workOptimise > Discover how mindful choices bring clarity, better decision-making and optimal creative output.
Guided Visualisation > A guided reflection and future visioning exercise designed to create a clear path for your intentions.
More about your guide
Neil Schambra Stevens is the Founder of Mercury Jam Coaching, a former CMO turned Leadership Coach dedicated to enabling those in the "messy middle" of companies to balance their well-being with high performance.
With nearly 30 years of C-level experience leading global teams at Fortune 500 brands like Vans, Polaroid, and Converse, he now empowers creatives and brand builders to pause, thrive, and optimise at work, through the Actionable Kindness™ coaching framework.
An advocate for kindness in the workplace, he is the author of "A Bad Hand Played Well", an Amazon #1 bestseller, and was named ‘Best Business Coaching Founder in The Netherlands’ (CEO Monthly, 2024). Neil currently works and lives from his houseboat in Amsterdam.
ADE inspired experiences to recharge and energise
Join us for a series of immersive wellness experiences in collaboration with live djs, our optimisation center is a unique space where artists, industry professionals, and ADE-goers can recharge, connect, and feel incredible- without alcohol.
ADE inspired experiences to recharge and energise
Join us for a series of immersive wellness experiences in collaboration with live djs, our optimisation center is a unique space where artists, industry professionals, and ADE-goers can recharge, connect, and feel incredible- without alcohol.
Festival FAQ
ADE Festival tickets will be sold via the festival event organizers individually. Therefore, we advise you to keep an eye on their own website/socials.
Click here to dive back into the Festival program list of 2025!
Not to worry! Make sure to contact the event (or their ticketing provider) you are visiting as soon as possible with as many details about your order; name, email address, amount of tickets, etc. Once they've recovered your order, the tickets can be resent to your email.
Need help to find your event's contact details? Message us at [email protected] and we'll be happy to help.
Most festival events have an age limit of 18+ (and sometimes even 21+ or 23+). These are Dutch governmental rules which state that below the age of 18 you are not allowed to enter a club.
Please double-check the promoter's or venue's website to be sure you can access the event!
Yes, the ADE Pro Pass grants you access to all ADE official festival events.
Be aware though that there are over 1,200 events during ADE that you can enter with the Pro Pass wristband and that ADE cannot guarantee access. There is a limited capacity that each venue can take into account for Pro Pass holders. This means for some of the more crowded events you have to arrive early. Once capacity is reached, we will go over in a full-for-now policy. The festival event organizer will decide when and if more people are allowed to go in.
The ADE Pro Pass is the perfect fit if you are planning on enjoying the combination of day and night events. If you want guaranteed access to a particular festival event, we advise you to get a single festival ticket instead.
We dance together, so please be mindful of yourself and each other. We expect an open attitude from our visitors towards other guests, regardless of their origin, gender, sexual orientation, religion and age. If you see or experience any unwanted attention, harassment or behavior of any kind that makes you uncomfortable, please speak out and notify staff.
Please keep in mind: we love being your annual host, therefore, we would like to ask you to enjoy yourself responsibly.
ADE is proud partner of the Celebrate Safe campaign.
Check out Unity's tips to Celebrate Safe during ADE:
♥ I love my ears
♥ Using alcohol or other drugs is never without risks
♥ Know your limits and respect those of others
♥ Enjoy safe sex without regrets
♥ Love your body
♥ Get home safe
♥ Take care of each other
♥ The crew is there to keep you safe
Have fun and Celebrate Safe!
Related Events
Masterclass | Liebing & Slater's Remix Philosophy
Chris Liebing (Artist), Luke Slater (Artist), Dean Mushin
The Sync Deal | Across the Aisle: A Buyer/Seller Perspective
Presented by Buma Music in Motion | Julie Hurwitz (Founder & CEO, Songbird Creative), Beth Urdang (Owner, Selfsame Industries)
From Prototype to Dancefloor: Innovation Lessons from 300+ Festival Tests
Esmee Bouwmeister (Sustainability Manager, DGTL), Leonore van den Ende (Researcher, Vrije Universiteit), Lina Tsegaye (Founder & Social Entrepreneur, Sustained Collective), Elisha Weeber (Innofest)
MMF x BAM x EMMA | Friends x 750
Drinks with specials DJ guests
TEMB Project Presentation | Friends x 750
A book that shows a deep history, strong emotional connections, and a real love for dance music.
BIP Records & EDM Addicts presents EDM Addiction
Charles B, Cuebrick, Dimitri Wouters, El Patronick, Faustix, Gemino, Jordan Patural, Justin Prime, Nils van Zandt, Morgan Nagoya, R. Tee, Norberto Loco, Sm1le.
Women of House Presents: Free Love (Celebrating 10 Years)
Women of House Presents: Free Love (Celebrating 10 Years)
Four hands dinner with Sichuan + music curated by 1.06 Music Library | Friends x 750
Meet the Event Organisers and Promoters
Jeroen Fontein (Managing Director, Audio Obscura), Tyler Stellman (Partnerships, F&B, and Retail Director, MDLBEAST), Tudor Costinaș (Head of Marketing, Electric Castle), Gašper Sovdat (CEO, Butik Festival), & more speakers
How Do Labels Stay Sharp and Relevant Longterm?
Tom Nieuweboer (Managing Director, !K7), Chris Goss (CEO & CoFounder, Hospital Records Limited)