Leadership Master Class: The Kindness Advantage | Friends x 750
Leadership Master Class: The Kindness Advantage | Friends x 750
Join this Master Class led by Neil Schambra Stevens, former CMO for iconic brands like Converse, Vans, and Polaroid, now Founder of Mercury Jam Coaching.
For brand builders and creators, the pressure to be always ‘on’ often leads to burnout. Learn how shifting focus to the mindset of kindness supports long-term success in both life and work
Neil shares how small, mindful choices rooted in kindness enable you to be grounded and build resilience. This is more than kindness as a soft skill; it’s a strategic investment in personal longevity and professional impact.
What to expect
Pause > Learn how making micro moments to slow down reduces stress and builds the deep resilience needed for sustainable success.Thrive > How the science of kindness enables you to find your flow and creative frequency at workOptimise > Discover how mindful choices bring clarity, better decision-making and optimal creative output.
Guided Visualisation > A guided reflection and future visioning exercise designed to create a clear path for your intentions.
More about your guide
Neil Schambra Stevens is the Founder of Mercury Jam Coaching, a former CMO turned Leadership Coach dedicated to enabling those in the "messy middle" of companies to balance their well-being with high performance.
With nearly 30 years of C-level experience leading global teams at Fortune 500 brands like Vans, Polaroid, and Converse, he now empowers creatives and brand builders to pause, thrive, and optimise at work, through the Actionable Kindness™ coaching framework.
An advocate for kindness in the workplace, he is the author of "A Bad Hand Played Well", an Amazon #1 bestseller, and was named ‘Best Business Coaching Founder in The Netherlands’ (CEO Monthly, 2024). Neil currently works and lives from his houseboat in Amsterdam.
ADE inspired experiences to recharge and energise
Join us for a series of immersive wellness experiences in collaboration with live djs, our optimisation center is a unique space where artists, industry professionals, and ADE-goers can recharge, connect, and feel incredible- without alcohol.
ADE inspired experiences to recharge and energise
Join us for a series of immersive wellness experiences in collaboration with live djs, our optimisation center is a unique space where artists, industry professionals, and ADE-goers can recharge, connect, and feel incredible- without alcohol.
Festival FAQ
The ADE 2025 program is still being announced! View the already announced ADE Festival events and all participating venues and artists.
Check out the ADE Program page to discover the ADE 2025 program.
ADE Festival tickets will be sold via the festival event organizers individually. Therefore, we advise you to keep an eye on their own website/socials.
Click here to dive back into the Festival program list of 2025!
Not to worry! Make sure to contact the event (or their ticketing provider) you are visiting as soon as possible with as many details about your order; name, email address, amount of tickets, etc. Once they've recovered your order, the tickets can be resent to your email.
Need help to find your event's contact details? Message us at [email protected] and we'll be happy to help.
Most festival events have an age limit of 18+ (and sometimes even 21+ or 23+). These are Dutch governmental rules which state that below the age of 18 you are not allowed to enter a club.
Please double-check the promoter's or venue's website to be sure you can access the event!
Yes, the Pro Pass grants you access to all ADE official festival events. Even if a festival event is sold out, you can still access the event with your ADE Pro Pass wristband. During ADE there are over 500 festival events and hundreds more cultural and conference events you can enter with the wristband. One thing to keep in mind is that there is a limited capacity that each venue can take into account for ADE Pro wristband holders. This means that, for some of the more crowded events, you have to arrive early to ensure attendance. Once capacity is reached, ADE Pro holders will be let into the event on a one in-one-out basis.
We dance together, so please be mindful of yourself and each other. We expect an open attitude from our visitors towards other guests, regardless of their origin, gender, sexual orientation, religion and age. If you see or experience any unwanted attention, harassment or behavior of any kind that makes you uncomfortable, please speak out and notify staff.
Please keep in mind: we love being your annual host, therefore, we would like to ask you to enjoy yourself responsibly.
ADE is proud partner of the Celebrate Safe campaign.
Check out Unity's tips to Celebrate Safe during ADE:
♥ I love my ears
♥ Using alcohol or other drugs is never without risks
♥ Know your limits and respect those of others
♥ Enjoy safe sex without regrets
♥ Love your body
♥ Get home safe
♥ Take care of each other
♥ The crew is there to keep you safe
Have fun and Celebrate Safe!
Related Events
Beskar Bookings – Showcases & Networking (Day 2) | Friends x 750
Featuring artists from Beskar Bookings & MMG labels
Future Vision for Night Time Creators and Innovators
Joe Heys, Lutz Leichsenring, Nathan Pujadas, Sasha Ojeda Mendoza, Jalien van den Tweel, Freek Wallagh
Beskar Bookings – Showcases & Networking (Day 1) | Friends x 750
Featuring artists from Beskar Bookings & MMG labels
Ukraine: The New Rules of Raves and Festivals
Anna Lukash (Communication Manager, K41), Matt Lally (Label Manager, Hospital Records), DJ Thelena (Artist, Sounds of Ukraine), Smailov (Artist & Booking Manager), Alona Dmukhovska (Music Export Ukraine)
Networking lounge
LuPS Rec x BCSA x Traful x Long Way Rec present LINGER | Friends x 750
What I’ve Learned in 30 Years: A Guide to Thriving as a Music Agent
Anna Knaup (Founder, Anna Agency), Gary Smith
Meet the Labels and A&Rs
Erin van Oeveren (Artist, Label Development Manager, Sony Music Entertainment), Luca Sarsanszky (A&R Manager, Warner Chappell Music), Sam Mobarek (Head of Major Recordings, SVP of Marketing, Warner Records, Founder, Mob Creative), Nazlı Yırtar (Head of Marketing, Warner Bros), & more speakers
Recode - Networking & Drinks - DJ Showcase | Friends x 750
Connect, learn and collaborate.
Shift the Culture Through Culture
City Collective Amsterdam | Cata Pirata (Artist | Ambassador, City Collective Amsterdam), Kimberly Willems, Lisca Katz (Creative Force & Cultural Visionary)