23/10

From Sketch to Spotlight: The Art of Show Production

Conference

From Sketch to Spotlight: The Art of Show Production

Speaker: Dennis de Klein (Operational Manager & Show Director, TWOFIFTYK)

Level: Foundation


Ever wondered how a music show goes from an idea on paper to a flawless live experience? This session, hosted by NEXTSTAGE, invites Dennis de Klein, Operational Manager at TWOFIFTYK, to take you through the full process from early branding concepts to the final moments on stage.

Dennis knows this journey inside and out. Starting as a set design intern at TWOFIFTYK in 2010, he has spent the past fifteen years shaping shows in every possible role: set designer, VJ, tour manager, show director and creative producer. With a background in industrial and interaction design, Dennis combines technical precision with creative vision, ensuring that every detail of a production works seamlessly.

In this session, you will learn how to approach show production from every angle, aligning branding with the creative vision, collaborating with artists and crews, mapping out the technical and logistical puzzle and keeping everything running on time and on point. Whether you are an aspiring creative producer, visual artist or production manager, Dennis will be able to share his tools for you to work on your future show vision!

ADE Lab 〰

Kickstart your electronic music career at ADE Lab!

Kickstart your electronic music career at ADE Lab!


Are you an (aspiring) producer, DJ, musician, visual artist, creator or all-round electronic music enthusiast, and are you keen to learn more about your field and industry? Good news: ADE Lab returns with a program full of activities and experiences focused on the entire spectrum of creative disciplines in electronic music to help you push your music career forward.

Info / tickets

Kickstart your electronic music career at ADE Lab!

Kickstart your electronic music career at ADE Lab!


Are you an (aspiring) producer, DJ, musician, visual artist, creator or all-round electronic music enthusiast, and are you keen to learn more about your field and industry? Good news: ADE Lab returns with a program full of activities and experiences focused on the entire spectrum of creative disciplines in electronic music to help you push your music career forward.

Info / tickets

Conference FAQ

The conference program has already been partially announced! Check out the announced program here.

We do not sell ADE Conference only or Day Passes. The only way to get access to the ADE Pro Conference is the ADE Pro Pass.

Tickets for the specialist sessions, such as ADE Lab and ADE Green can be found on the ticket page.

✓ Valid all five days

ADE Pro conference takes place from Wednesday through Saturday, but the ADE Pro Pass benefits go well beyond those four days. The ticket grants access to ADE’s full offering, including all conference programs as well as all ADE Festival and Arts & Culture events* — read on below to get an impression of everything included with your ADE Pro Pass.

✓ Full access to all conference keynotes, panels and locations


ADE Pro is the ultimate business and inspiration gathering for the electronic music industry. The four-day conference returns to live action at our iconic home base Felix Meritis and features dedicated programming at the forefront of our industry. In addition, ADE will also continue to host conference programs dedicated to young creators and aspiring professionals.

✓ Year round access to ADE Pro's networking platform & database


Get a head start on connecting with fellow music professionals and companies with the ADE Pro networking database, available throughout the year. The online networking tool enables you to find and connect with all ADE Pro delegates, showcase your business with a dedicated profile page, plan meetings during ADE and much more. Over 50.000 messages are being sent on the platform yearly, with new professional connections being made on the regular.

✓ Join dedicated networking events and sessions


With over 9.000 music professionals from around the globe gathering in Amsterdam, you’re almost guaranteed to find who you need. An abundance of networking events and opportunities with fellow ADE delegates and industry leaders provides an advantageous base for dealmaking and career advancement.

✓ Access to all official Business Hubs


Whether you’re planning a meeting with fellow delegates, looking for a comfortable spot to work or simply want to hang out between conference events, your ADE Pro Pass grants access to all of ADE’s official Business Hubs.

✓ Access to the complete ADE Festival and Arts & Culture program*


With the entirety of ADE Festival and ADE Arts & Culture accessible with the ADE Pro Pass, your ticket enables you to explore the full spectrum of electronic subgenres in over 200 of Amsterdam’s finest music and nightlife spaces — with 2.500+ artists performing at 1.000+ events during five days and nights.

* Limited capacity at high-demand venues – read more at our FAQ.

✓ Receive the official ADE 2025 Bag


Your ADE Pro Pass comes with the limited edition ADE 2025 Bag, an ADE Pro Pass exclusive included with your ticket.

Our conferences are accessible for all ages in general. Do note that when alcoholic beverages are served, access can be denied.

The applications for ADE 2025 are closed.

We have various hotel recommendations to ensure you get through ADE well rested. Our recommendations can be found here.

Info & Ticket Desks for picking up your personal ADE Pro Pass badge & wristband


Felix Meritis (outside)
Address: Keizersgracht 324, 1016EZ Amsterdam

Tuesday October 21: 14:00 to 20:00
Wednesday
October 22: 08:30 to 20:00
Thursday
October 23: 09:00 to 20:00
Friday
October 24: 09:00 to 20:00
Saturday
October 25: 10:00 to 20:00
Sunday
October 26: CLOSED

~ The best location for collecting your accreditation when you want to visit the ADE Pro Conference.


Stromma - Pier 6 | Central Station
Address: Damrak 16, 1012 LH Amsterdam

Tuesday October 21: 10:00 to 22:00
Wednesday
October 22: 09:00 to 22:00
Thursday
October 23: 09:00 to 22:00
Friday
October 24: 09:00 to 22:00
Saturday
October 25: 09:00 to 22:00
Sunday
October 26: CLOSED

~ This Info & Ticket desk is the most convenient location for people who'd like to pick up their accreditation right after arriving in Amsterdam at the central train station.


NOTE

Please be aware that your e-ticket is strictly personal and non-transferable. It is mandatory to show your ID/passport during pick-up. Your items cannot be picked up by someone else.

Also, don’t forget to complete your profile details before ADE, to make sure we have the right information to prepare your personal badge.

Haven't received your ticket(s) or cannot find them? You can easily find them by following the steps on this page.

NOTE: This leads you to a page of the Weeztix website, where you can find your ADE passes, as well as some ADE festival tickets - only if the tickets of the event are sold via ticket provider Weeztix.